With Joico Vero K-Pak Intensity Semi Permanent Hair Color in Light Purple, you can get the bold and vibrant color of your dreams. Many hair color products can damage your locks, but this one uses a nourishing formula made with Kukui Nut Oil and Quadramine Complex that leaves them stronger and healthier. It's full of highly-concentrated pigment to give you bright color that lasts for up to 20 washes.
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