The best hair color products don’t just change your shade – they transform your hair. Joico Vero K-Pak Color Ultra High Lift Platinum delivers a vivid shade and glossy shine for hair levels 7 and above. Ultra High Lift Platinum’s dual-hybrid hybrid protein Quadramine Complex strengthens your strands with 19 reconstructive amino acids. You get beautiful results – true vibrant color while controlling unwanted warm tones.
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