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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>28 international customer experience (CX) professionals share their current best-thinking, strategies and insights for achieving impact and visibility using world-class, best-practice CX principles. </p><p><br></p><p>Editors: Naeem Arif, Andrew Priestley.</p><p><br></p><p>Contributors are experienced, qualified CX experts including Neil Skehel (Foreword), Richard Jordan, Sirte Pihlaja, Laura Tengerdi, Stephanie Linville, Francesca Tempestini, Sharon Boyd, Mohamad El-Hinnawi, Marc Karschies, Sandra D P Thompson, Robert Azman, David Wales, Serena Riley, Anita Ellis, Miles Courtney-Thomas, Gabriela Geeson, James Brooks, Daniel Dougherty, Olga Potaptseva, Joanna Carr, Edward Mei, Thomas Fairbairn, Nick Lygo-Baker, Olivier Mourrieras, Gustavo Imhof, Jessica Noble, Gregorio Uglioni, Mandisa Makubalo and Anna Noakes Schulze.</p><p><br></p><p>Topics include: Customer centric culture </p><p>Organisation adoption and accountability </p><p>VoC insight and understandings </p><p>CX design and improvement </p><p>CX metrics, measurement and ROI </p><p>CX strategy</p><p><br></p><p>This is the anticipated follow-up third volume packed with frontline experience, insight and value for professionals wanting to dramatically enhance the customer experience in their organization.</p>

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