Whoever Tells the Best Story Wins - 2nd Edition by Annette Simmons (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>Connect with your audience. Get your message across . . . Learn how to tell a compelling story!<p/><br></br><p><b> Book Synopsis </b></p></br></br>The right story told at the right time has the power to persuade, promote empathy, and provoke action. Even more, a story explains who you are, what you want, and why it matters--better than any other communication tool in your arsenal. In Whoever Tells the Best Story Wins, author and vibrant keynote speaker Annette Simmons teaches you how to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Whether you are leading a presentation, in a department meeting, or having lunch with a potential customer, you will learn how to relate a compelling story to the topic at hand and make an invaluable impact that could not be made otherwise.Fully updated and more practical than ever, the second edition reveals how to use storytelling to: - Capture attention- Motivate listeners- Gain trust- Strengthen your argument- Sway decisions- Demonstrate authenticity and encourage transparency - And more Complete with a proven storytelling process and techniques, innovative applications, examples, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to form a well-founded and persuasive story for any situation that just might be the difference maker you were looking for.<p/><br></br><p><b> From the Back Cover </b></p></br></br>Business is about more than cold information. It's about the experiences that shape how and why we do the work in the first place. <i>Whoever Tells the Best Story Wins</i> is an inspiring guide to using your own personal stories to get the people you work with to relate to you--and thereby share your passion and goals. </p> </p> Now in its Second Edition, <i>Story</i> has been fully updated to include: </p> - "Borrowed Genius: " how-to hints and storytelling innovations from a variety of fields and disciplines </p> - A look at how technology does and does not change the telling of stories </p> - Tips for managing and reducing ambiguity through storytelling </p> - A teaching guide for developing storytelling as a leadership competency in others </p> - And much more </p> </p> <b>Praise for the first edition of <i>Whoever Tells the Best Story Wins</i></b> </p> </p> "A worthwhile guide. . . .storytelling is touted as a secret to effective leadership yet most of us are uncertain where to start." <b><i>-- The Globe and Mail</i></b> </p> </p> "Once upon a time, story was banished from business. Then Annette Simmons came along to show us the error of our ways. This book is a smart, practical guide to tapping the power of narrative to improve your business and your life." <b>-- Daniel H. Pink, author of <i>A Whole New Mind</i> </b> </p> </p> "It's not as hard as you think! Annette Simmons lays out the storytelling agenda in clear, simple steps. You can (and you must) tell a story if you expect to succeed as a marketer. This book ought to help."<b>-- Seth Godin, author of <i>All Marketers Are Liars</i></b> </p> </p> "Reading it conveys the invaluable message that powerful presentations create, whether to the board chair, PTA, or a class of high school juniors, when told through a good story." <b>-- The School Administrator</b> </p> </p> "It is superb and will be one of my best of the year." <b><i>--The CEO Refresher</i></b> </p> </p> "Straightforward and easy to read...offers a profound insight into why presentations succeed or fail and a very concrete approach to generating more effective presentations. . . .strongly recommend this book." <b>-- Business Process Trends</b> </p> </p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>"From the mundane to the fabulous purchase, we all want to be entertained. Learn how to hone your story and establish that power." <i><b>--Giftware News</b></i> </p><br><p/><br></br><p><b> About the Author </b></p></br></br>ANNETTE SIMMONS is a keynote speaker, expert storyteller, and president of Group Process Consulting, whose clients include NASA, the IRS, and Microsoft. She is the author of several books including <i>The Story Factor</i>. </p>
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