The Fall of Advertising and the Rise of PR - by Al Ries & Laura Ries (Paperback)
Similar Products
Products of same category from the store
All
Product info
<p/><br></br><p><b> About the Book </b></p></br></br>World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in "The Public Relations Era," dramatizing the dominance of PR over advertising.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. <p>Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. <p>Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, <em>The Fall of Advertising</em> provides valuable ideas for marketers -- all the while demonstrating why <ul><li>advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; <li>the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; <li>advertising should only be used to maintain brands once they have been established through publicity.</li></ul><p>Bold and accessible, <em>The Fall of Advertising</em> is bound to turn the world of marketing upside down.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>"The book makes a plausible case in an engaging, example-rich style."--Harvard Business Review<br><br>The Rieses don't expect brand advertising to go away, but argue that it should be reserved for promoting mature brands--Harvard Business Review<br>
Price History
Price Archive shows prices from various stores, lets you see history and find the cheapest. There is no actual sale on the website. For all support, inquiry and suggestion messagescommunication@pricearchive.us