Native Advertising - by Dale Lovell (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, and effectively integrate it into your marketing.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it - often without realizing. Influenced by digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news and artificial intelligence, native advertising is a multibillion-dollar industry. It is central to the digital success of many leading brands and companies. <p/>This comprehensive study by one of the industry's foremost authorities explores the rise of this exhilarating new channel - its impact on the digital media space, and what marketers and businesses need to know about it. <b><i>Native Advertising</i></b> explores the future of digital advertising and explains why its growth is inevitable, using real-life examples and interviews from marketing leaders around the world and a range of case studies including The New York Times and The Independent. <p/><b><i>Native Advertising</i></b> goes beyond sponsored posts on Facebook, promoted tweets and BuzzFeed branded articles. It looks at the heart of the matter: audience, budget, content and success measurement. It is full of first-hand advice for any marketer wanting to make the most of digital innovation.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>Finally - a comprehensive guide to the most under-celebrated discipline in advertising. This book delivers a virtual PhD in native advertising for modern marketers.-- "Jason Miller, Global Content Marketing Leader, LinkedIn"<br><br>If you want to understand how digital media are funded you need to know about native advertising. Look at the most powerful forces sweeping across the digital landscape - social media, video, mobile -- and you'll find native spans them all. I can't think of anyone better equipped to guide you through this rapidly changing world than Dale Lovell.-- "Dominic Mills, Columnist for Mediatel, Honorary Professor of Journalism at Roehampton University and former Editorial Director of Campaign"<br><p/><br></br><p><b> About the Author </b></p></br></br><b>Dale Lovell's</b> career at the forefront of digital advertising spans editorial, publishing, marketing and advertising technology. He is Chief Digital Officer at ADYOULIKE and a member of the Internet Advertising Bureau (IAB) Native and Content Council, UK. In 2015 Dale Lovell was named one of the British Interactive Media Association's Hot 100.
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