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Scientific Advertising - by Claude Hopkins (Paperback)

Scientific Advertising - by Claude Hopkins (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br>This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

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