Crisis Communication Strategies - by Amanda Coleman (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Learn effective strategies to protect your brand through preparation, control and long-term recovery from any kind of crisis - internal, external, political or natural disaster.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. <em><strong>Crisis Communication Strategies </strong></em>is a must-have handbook for laying the groundwork before a crisis hits, meaning that when the inevitable day comes, the company already has policies and procedures in place to leap into meaningful action without delay.</p><p><em><strong>Crisis Communication Strategies </strong></em>is unique in the way it equips readers to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Moving chronologically, the book opens by looking at the skills, policies and procedures that should be set up in advance, during times of normal business operations. It then moves on to look at how those procedures can be activated when a crisis occurs and during the immediate response. Finally, it delivers strategies for true long-term recovery for both the company itself and, where necessary, the wider community.</p><p>Packed with actionable tips, checklists and global case studies, <em><strong>Crisis Communication Strategies</strong> </em>is the essential guide to protecting your company and building true, long-term resilience.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><b>Amanda Coleman's</b> rigorous approach combines global case studies with remarkable front-line experience to describe how our response to a crisis can, and must, be strategic. The definitive crisis communications guide for today.-- "Donald Steel, global crisis communications practitioner, former Chief Communications Adviser, BBC"<br><br>A ground-breaking and essential companion for organizational leaders aspiring to deliver communications excellence in challenging times.-- "Wendy Moran, Senior Lecturer in Marketing and Public Relations, Programme Leader MSc Public Relations, Manchester Metropolitan University"<br><br>Crisis communications are the ultimate test of a PR professional's ability, and there is nobody more skilled in this field than <b>Amanda Coleman</b>. This book will automatically become the gold standard exposition of what constitutes excellence in this vital area of PR practice.-- "Francis Ingham, Director General, PRCA Chief Executive, ICCO Executive Director, LGComms"<br><br>If you are a communicator trying to navigate a more unpredictable world, this book is a timely and valuable guide.-- "Oana Lungescu, NATO Spokesperson"<br><br>If you are facing a crisis, you need to have this book to hand. <b>Amanda Coleman's</b> detailed and thoughtful approach means this book is a must-read for professional communicators. Whether it's your first or countless crisis, you'll find the book an invaluable resource.-- "Rachel Miller, Director, All Things IC consultancy"<br><br>If you are in senior or middle management in any business you simply must have this book on your desk. Communication in a crisis is very often much more important than any projects a corporation may have.-- "Maxim Behar, CEO, M3 Communications Group, Inc., ICCO Past President"<br><br>Refreshingly people-focused, it provides helpful blueprints, top tips and ideas alongside thought-provoking case studies that are relevant and, frankly, cover issues that could happen to any of us. A must-read guide for anyone working in the communications field.-- "Emma Leech, Director of Marketing and Communications, Nottingham Trent University"<br><br>Sets out every aspect of planning for, dealing with and, crucially, recovering from a crisis. Putting people first, this concise and considered book leaves nothing to chance and will help every senior comms professional to hone their skills in this area.-- "Sarah Hall, MD Astute.Work, CIPR President 2018 and founder, #FuturePRoof"<br><p/><br></br><p><b> About the Author </b></p></br></br><b>Amanda Coleman</b> is a crisis communication consultant and a fellow of both the Chartered Institute of Public Relations and The Public Relations and Communications Association (PRCA). She was previously the Head of Corporate Communications for Greater Manchester Police and managed many significant crises including the Manchester Arena terrorist attack in 2017. A regular international conference speaker, she has been involved in European studies of crisis communication, law enforcement and social media crisis usage. In 2019, she was the Chair of the PRCA Council.
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