Ongoing Crisis Communication - 5th Edition by Timothy Coombs (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br><p><strong>Ongoing Crisis Communication: Planning, Managing, and Responding </strong>provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The <strong>Fifth Edition </strong>includes new coverage of social media, social networking sites, and terrorist threats and includes expanded discussions of internal crisis communication and intuition in decision making.</p> <br/> </p><p/><br></br><p><b> Book Synopsis </b></p></br></br><p><strong>Ongoing Crisis Communication: Planning, Managing, and Responding </strong>provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The <strong>Fifth Edition </strong>includes new coverage of social media, social networking sites, and terrorist threats and includes expanded discussions of internal crisis communication and intuition in decision making.</p> <br/> </p>
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