Guerrilla Marketing - 4th Edition by Jay Conrad Levinson (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, he offers a new arsenal of weaponry for small-business success in the next century.<p/><br></br><p><b> Book Synopsis </b></p></br></br>When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including <p/>* strategies for marketing on the Internet (explaining when and precisely how to use it) <p/>* tips for using new technology, such as podcasting and automated marketing <p/>* programs for targeting prospects and cultivating repeat and referral business <p/>* management lessons in the age of telecommuting and freelance employees <p/>Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.
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