Marketing de Guerrilla - by Jay Conrad Levinson & Steve Savage (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br>When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following: <p>The fastest-growing markets for the 21st century, with suggestions on how to reach them.</p><p>Special strategies for forming strategic marketing alliances with other businesses.</p><p>The latest tactics for independent contractors & those who do business on the telephone.</p><p>Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow.</p><p>Management lessons for the entrepreneur in the 21st century.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>""A genuine festival of marketing techniques and secrets. More than 100 ideas on marketing that is free, low cost but effective, for small and medium-size businesses."" -- LOS ANGELES TIMES ""LOS ANGELES TIMES""<br>
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