Find Your Difference - by Austin McGhie (Hardcover)
Similar Products
Products of same category from the store
All
Product info
<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><strong>"At a time when courage seems in short supply, Austin McGhie's <em>Find Your Difference</em> provides inspiration to step outside of the conventional . . . It should be required reading for any business stakeholder." -Kevin Goetz, founder and CEO, Screen Engine/ASI</strong></p><p><strong>This book is for marketers. If you are selling anything-a product, a service, a company, an idea, a place, or a brand-you are a marketer.</strong></p><p>Part exploration and part exhortation, <em>Find Your Difference</em> is a unique collection of observations, case studies, and hard-earned lessons from marketing expert and <em>BRAND Is a Four Letter Word</em> author Austin McGhie. </p><p>With humor and wisdom, McGhie makes the case for identifying your difference, highlights the importance of being distinctive, points out the "difference dampeners" that hold you back, and offers advice for creating real-world difference in business and in life. Here, you'll learn: </p><p>- How to identify what makes your brand and products unique</p><ul><li>The top ten things to consider as you pursue difference</li><li>A five-step plan for getting those around you prepared to "do different"</li></ul><p>No matter what you're selling, difference is key to building an audience. This practical guide provides thought-provoking tips and strategies designed to challenge you, inspire you, and, most importantly, help you find your difference.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>...The author's marketing chops pervade the book; his observations are insightful; his experience is germane; and the examples he uses are pertinent. McGhie's writing style is conversational yet professional, and his passion for the subject is infectious. His viewpoint on difference is all-encompassing. In the end, he writes, difference isn't just for marketing, but also for "creating change in the larger systems, customs and ideologies that govern our lives." Shrewd advice any marketer would be wise to heed. -<i>Kirkus Reviews</i></p><br>
Price History
Cheapest price in the interval: 24.99 on October 27, 2021
Most expensive price in the interval: 24.99 on November 8, 2021
Price Archive shows prices from various stores, lets you see history and find the cheapest. There is no actual sale on the website. For all support, inquiry and suggestion messagescommunication@pricearchive.us