Predictably Irrational, Revised and Expanded Edition - by Dan Ariely (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>In the tradition of "Freakonomics" and "Blink," a behavioral economist argues that human behavior is often anything but rational--that thoughts are not random, but instead are systematic and predictable.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><strong>A marvelous book... thought provoking and highly entertaining. --Jerome Groopman, <em>New York Times</em> bestselling author of <em>How Doctors Think</em></strong></p><p><strong>"<em>An</em> important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life." -- Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's Corporation</strong><br/></p><p>Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?</p><p>When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking <em>New York Times</em> bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p>Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? </p><p>Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? </p><p>When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? </p><p>In this newly revised and expanded edition of the groundbreaking <em>New York Times</em> bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>"A fascinating romp through the science of decision-making that unmasks the ways that emotions, social norms, expectations, and context lead us astray."--<strong><em>Time magazine</em></strong><br><br>"A spry treatise on how the world works and how we spend our money based on other people's rules. . . . Ariely has a brilliant solution to a problem that is very real . . . Make a point of seeing this book. That way you'll know you want it, and you will."--<strong>Kirkus Reviews (starred)</strong><br><br>"An entertaining look at human foibles."--<em>New York Times</em><br><br>"An entertaining tour of the many ways people act against their best interests, drawing on Ariely's own ingeniously designed experiments. . . . Personal and accessible."--<strong><em>BusinessWeek</em></strong><br><br>"Ariely's book addresses some weighty issues . . . with an unexpected dash of humor."--<strong><em>Entertainment Weekly</em></strong><br><br>"In creative ways, author Dan Ariely puts rationality to the test. . . . New experiments and optimistic ideas tumble out of him, like water from a fountain."--<strong><em>Boston Globe</em></strong><br><br>"Inventive. . . . An accessible account. . . . Ariely is a more than capable storyteller . . . If only more researchers could write like this, the world would be a better place."--<strong><em>Financial Times</em></strong><br><br>"Sly and lucid. . . . Predictably Irrational is a far more revolutionary book than its unthreatening manner lets on."--<strong><em>New York Times Book Review</em></strong><br><br>"Surprisingly entertaining. . . . Easy to read. . . . Ariely's book makes economics and the strange happenings of the human mind fun."--<strong><em>USA Today</em></strong><br><br>"This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must read!"--<strong>Nassim Nicholas Taleb, New York Times bestselling author of <em>The Black Swan: The Impact of the Highly Improbable</em></strong><br>
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