Dollars and Sense - by Dan Ariely & Jeff Kreisler (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><strong><em>New York Times</em> bestselling author, Dan Ariely, teams up with financial comedian and writer Jeff Kreisler, to delve into the truly irrational world of personal finance, blending humor and behavioral economics to help people understand the psychology behind their financial decisions and show them how they can make better ones. He entertains critical questions such as these: </strong></p><ul><strong>Why is paying for things painful?</strong></li><strong>Why are we comfortable overpaying for something in the present just because we've overpaid for it in the past?</strong></li><strong>Why is it easy to pay $4 for a soda on vacation, when we wouldn't spend more than $1 on that same soda at our local grocery store?</strong></li></ul><p>We think of money as numbers, values, and amounts, but when it comes down to it, when we actually use our money, we engage our hearts more than our heads. Emotions play a powerful role in shaping our financial behavior, often making us our own worst enemies as we try to save, access value, and spend responsibly. In <em>Dollars and Sense</em>, bestselling author and behavioral economist Dan Ariely teams up with financial comedian and writer Jeff Kreisler to challenge many of our most basic assumptions about the precarious relationship between our brains and our money. In doing so, they undermine many of personal finance's most sacred beliefs and explain how we can override some of our own instincts to make better financial choices.</p><p>Exploring a wide range of everyday topics--from the lure of pain-free spending with credit cards to the pitfalls of household budgeting to the seduction of holiday sales--Ariely and Kreisler demonstrate how our misplaced confidence in our spending habits frequently leads us astray, costing us more than we realize, whether it's the real value of the time we spend driving forty-five minutes to save $10 or our inability to properly assess what the things we buy are actually worth. </p><p>The result not only reveals the rationale behind our most head-scratching financial choices but also offers clear guidance for navigating the treacherous financial landscape of the brain. Fascinating, engaging, funny, and essential, <em>Dollars and Sense</em> provides the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p><strong>Why Is Paying For Things Painful?</strong></p><p><strong>Why Are We Comfortable Overpaying For Something In The Present Just Because We've Overpaid For It In The Past?</strong></p><p><strong>Why Is It Easy To Pay $4 For A Soda On Vacation, When We Wouldn't Spend More Than $1 On That Same Soda At Our Local Grocery Store?</strong></p><p>We think of money as numbers, values, and amounts, but when it comes down to it, when we actually use our money, we engage our hearts more than our heads. Emotions play a powerful role in shaping our financial behavior, often making us our own worst enemies as we try to save, assess value, and spend responsibly. In Dollars and Sense, bestselling author and behavioral economist Dan Ariely teams up with financial comedian and writer Jeff Kreisler to challenge many of our most basic assumptions about the precarious relationship between our brains and our money.</p><p>Exploring a wide range of everyday topics, Ariely and Kreisler demonstrate how our misplaced confidence in our spending habits frequently leads us astray, costing us more than we realize. They reveal the emotional forces working against us and how we can counteract them. Mixing case studies and anecdotes with concrete advice and lessons, Ariely and Kreisler cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>"[An] engaging guide to decision-making about money...Highly recommended."--<strong><em>Library Journal</em> (starred review)</strong><br><br>"[A] surprisingly breezy exploration of the most common mental blocks to building wealth...It's the rare kind of book that makes you feel a lot smarter, while simultaneously giving you actionable tips for improving your daily life."<br/>--<strong>Business Insider's Best Business Books of 2017</strong><br><br>"[A] valuable guide... Engaging and funny, rife with anecdotes and advice, the book defangs a difficult topic while teaching a lot."--<strong><em>Publishers Weekly</em></strong><br><br>"A lively look at how even the wisest among us are too often fools eager to part with our money...A user-friendly and often entertaining treatise on how to be a more discerning, vastly more aware handler of money."--<strong><em>Kirkus Reviews</em></strong><br><br>"If you want to get better at making good financial decisions, read <em>Dollars and Sense.</em>...What the two authors do brilliantly is take behavioral economics and make it accessible."--<strong><em>Washington Post</em></strong><br>
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