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<p/><br></br><p><b> Book Synopsis </b></p></br></br>Why do half of all technology projects fail? A major reason is that organizations often pick the wrong tools, leaving them digitally hamstrung from the start. This book offers a modern alternative to traditional waterfall approaches to selecting technology. You'll learn a practical, adaptive process that relies on realistic storytelling and hands-on testing to get the best fit for your enterprise.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>"A user-centric, business-driven approach to select technology for living, breathing human beings is critical to drive digital transformation. This practical book offers a refreshing approach that makes you rethink current practices."<br> --<b>Bonnie Cheuk</b>, Global Head of Digital, Euroclear<br><br>"Byrne and Gingras show you how to assemble the right cross-functional team and governance structure and create an evaluation process based on the roles and functional needs of the people in your organization."<br> --<b>Lane Halley Goldstone</b>, co-founder, Brooklyn Copper Cookware<br><br>"I highly recommend this book, whether you're on the verge of a full-scale technology selection process, or you want to master part of it."<br> --<b>Samuel Driessen</b>, Senior Director External Digital Channels at Teva Pharmaceuticals<br><br>"Read the book, follow the steps, and take control of your enterprise software life."<br> --<b>Michael Krigsman</b>, host, CXOTALK, and executive fellow at Center for Digital Strategies, Tuck School, Dartmouth, expert on IT failure<br>

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