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Product info

<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>"Thorough, authoritative but highly accessible."<br> --<b>Patricia Connell</b>y, Chief Executive, Henry Stewart Global DAM Events<br><br>"Just what I was looking for--the real story of how to master the mundane routine of asset management to free the creative juices and better tell <i>our</i> story."<br> --<b>LeGrand Hunsaker</b>, Vice President, Autism Empowerment Project<br><br>"This is inarguably the definitive book on DAM."<br> --<b>Sarah Cervinski</b>, Digital Asset Manager, GoPro, Inc.<br><br>"Whether you are completely new to the DAM industry or a salty, seasoned professional, this book is your roadmap to DAM, both current and future."<br> --<b>Jacob Fincher</b>, Product Design Analyst, L Brands<br>

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