Quantitative Methods - 4th Edition by Louise Swift & Sally Piff (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>The new edition of this highly successful and popular textbook is a comprehensive, easy-to-follow guide to using and interpreting all the quantitative techniques that students will encounter in their later business and financial careers; from fundamental principles through to more advanced applications. <p/>Topics are explained in a clear, friendly step-by-step style, accompanied by examples, exercises and activities, making the text ideal for self-tuition or for the student with no experience or confidence in working with numbers. This highly successful learning-by-doing approach, coupled with the book's clear structure, will enable even the most maths-phobic student to understand these essential mathematical skills. <p/>Comprehensive in both its scope of coverage and the range of abilities it caters for, this remains a core textbook for undergraduate students of business, management and finance, for whom Quantitative Methods modules will be a key component. It will also appeal to those on related MBA and postgraduate courses. <p/>New to this Edition: <br>- Business Modelling 'Moving on...' feature with integrated web and book activities to promote student engagement with the application of mathematical techniques in real-life workplaces<br>- Extensive revamp of two Statistics chapters based on student and lecturer feedback<br>- Crucial updated practical guides to using Excel and SPSS<br>- Integrated companion website resources helps relate theory to real world examples</p><p/><br></br><p><b> From the Back Cover </b></p></br></br>Businesses are built on numbers; in any organization the ability to use and interpret quantitative methods is vital to maintaining a competitive edge. Quantitative Methods for Business, Management and Finance is a comprehensive, easy-to-follow guide to the subject, painlessly leading you from fundamental principles to more advanced applications. It is an essential text for undergraduate students of business, management and finance, as well as for those on MBA and postgraduate courses. <p/>Each topic is explained in a clear, friendly style, and accompanied by examples, exercises and activities, making the text ideal for self-tuition. This highly successful learning-by-doing approach, coupled with the book's clear structure, make the understanding of essential mathematical skills achievable - and even enjoyable! <p/>Key benefits: <p/>- From basics to business modelling: maths revision through to probability, statistics and more, all in one text <br>- Suitable for all maths backgrounds - an optional introductory part teaches mathematical essentials from scratch<br>- Refreshingly non-technical writing style - user-friendly and engaging, avoiding excessive theory<br>- Practical guidance on using IBM SPSS and Microsoft Excel <br>- Brand new 'Moving on...' feature with integrated web and book activities for Business Modelling chapters, relating theory to the real world <p/>The companion website offers lecturers a testbank, PowerPoint slides, and assessment solutions. Students will find multiple choice practice questions, data sets, and extra exercises. <p/>LOUISE SWIFT taught quantitative methods to students of business, management and finance for over ten years at the University of East Anglia, UK, where she now works as a statistician. <p/>SALLY PIFF is Lecturer in Quantitative Methods at Norwich Business School, University of East Anglia, UK.<br><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>"Provides a clear and very accessible introduction to modern quantitative methods. Beautifully produced and superbly resourced, it will appeal to business students of every mathematical persuasion." --<i>Dr James Freeman, Manchester Business School, UK</i> <p/>"Written in an accessible manner with plenty of examples for practice, Swift and Piff is particularly suited to a first year course in quantitative methods in business/management where the maths/statistics ability of students is mixed." --<i>Dr Maxwell Chipulu, Southampton Management School, UK</i> <p/>"A highly recommended book that clearly explains the essential quantitative methods used in business and finance. The abundance of examples, exercises and work cards will help students build confidence through practice." --<i>Lieven De Moor, Vrije Universiteit Brussel, Belgium</i></p><br><p/><br></br><p><b> About the Author </b></p></br></br><p>Louise Swift taught Quantitative Methods to students of business, management and finance for over ten years at the University of East Anglia, UK, where she now works as a statistician. <p/>Sally Piff is the Quantitative Methods tutor in the School of Management, University of East Anglia, UK.<br>Louise Swift taught Quantitative Methods to students of business, management and finance for over ten years at the University of East Anglia, UK, where she now works as a statistician. <p/>Sally Piff is the Quantitative Methods tutor in the School of Management, University of East Anglia, UK.</p>
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