Harvard Business Review on Increasing Customer Loyalty - (Harvard Business Review (Paperback)) (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>How do you keep your customers coming back-and get them to bring others? <BR>If you need the best practices and ideas for making your<BR>customers loyal and profitable--but don't have time to find<BR>them--this book is for you. Here are nine inspiring and useful<BR>perspectives, all in one place. <P>This collection of HBR articles will help you: <BR>- Turn angry customers into loyal advocates <BR>- Get more people to recommend you <BR>- Boost customer satisfaction by satisfying your employees <BR>- Focus on profitable customers--whether they're loyal or not <BR>- Invest in the right CRM technology for your business <BR>- Mine customer data for more effective marketing <BR>- Increase your customers' lifetime value<BR><p/><br></br><p><b> Book Synopsis </b></p></br></br>How do you keep your customers coming back-and get them to bring others? <p/>If you need the best practices and ideas for making your<br>customers loyal and profitable--but don't have time to find<br>them--this book is for you. Here are nine inspiring and useful<br>perspectives, all in one place. <p/>This collection of HBR articles will help you: <p/>- Turn angry customers into loyal advocates <p/>- Get more people to recommend you <p/>- Boost customer satisfaction by satisfying your employees <p/>- Focus on profitable customers--whether they're loyal or not <p/>- Invest in the right CRM technology for your business <p/>- Mine customer data for more effective marketing <p/>- Increase your customers' lifetime value<br><p/><br></br><p><b> About the Author </b></p></br></br>If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.
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