Media Economics - (Key Concerns in Media Studies) by Stuart Cunningham & Terry Flew & Adam Swift (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Stuart Cunningham, Terry Flew and Adam Swift stress the value - and limits - of contending economic approaches in understanding how the media operates today. <p/>Succinct and accessible, this text is essential reading for all students of media and communication studies, as well as those from economics, policy studies, business studies and marketing backgrounds with an interest in the media.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br>Understanding the economic paradigms at work in media industries and markets is vitally important for the analysis of the media system as a whole. The changing dynamics of media production, distribution and consumption are stretching the capacity of established economic paradigms. <p/>In addition to succinct accounts of neo-classical and critical political economics, the text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, <em>Media Economics</em> stresses the value - and limits - of contending economic approaches in understanding how the media operates today. It is essential reading for all students of Media and Communication Studies, and also those from Economics, Policy Studies, Business Studies and Marketing backgrounds who are studying the media. <br><p/><br></br><p><b> Review Quotes </b></p></br></br><br>"This book is designed to be an undergraduate or postgraduate text in media and communications studies. Its accessibility means that it should have a broader appeal as a text in areas such as business studies and policy studies ... The insights and case studies provide helpful argumentation for rapidly changing business models." --<i>Rob Nicholls, Telecommunications Policy, Vol. 40</i><br><p/><br></br><p><b> About the Author </b></p></br></br><p>Stuart Cunningham is Distinguished Professor of Media and Communication at Queensland University of Technology, Australia. <p/>Terry Flew is Professor of Media and Communication at Queensland University of Technology, Australia. <p/>Adam Swift is a Research Fellow at Queensland University of Technology, Australia.<br>Stuart Cunningham is Distinguished Professor of Media and Communication at Queensland University of Technology, Australia. <p/>Terry Flew is Professor of Media and Communication at Queensland University of Technology, Australia. <p/>Adam Swift is a Research Fellow at Queensland University of Technology, Australia.</p>
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