Valuable Content Marketing - 2nd Edition by Sonja Jefferson & Sharon Tanton (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers.<p/><br></br><p><b> Book Synopsis </b></p></br></br>The first edition of "Valuable Content ""Marketing" provided a clear, straightforward guide on what to write and produce, what type of information to share, and how to share it to get the most effective results. Written for the current business environment, particularly start-ups and consulting companies, this updated second edition offers new ideas, examples, step-by-step action lists, quick tips, and goal-driven chapter summaries to help businesses create compelling, targeted content for their customers.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>I have encountered no better book on this subject. It's comprehensive, practical, inspirational and accessible. I highly recommend it to anyone with any interest at all in this subject, but especially to those who are actively practising content marketing, and for those who are thinking about putting content marketing into their organisation.-- "Tim Tucker, Content Marketing Consultant and Trainer"<br><br>It's structured logically and clearly, and as you'd hope from a book with such a title, it contains both practical ideas and instructions in creating content that adds value. Definitely a book you'll pick up more than once!-- "Jaya Chakrabati MBE, CEO of Nameless Media Group"<br><br>This book presents both the big picture and the nitty-gritty of content marketing for small businesses.... If you're unsure where to start with marketing your business online or your current content doesn't generate enough interest in your business, then start with this book. You won't be disappointed.-- "Henneke Duistermaat, founder of Enchanting Marketing"<br><br>Valuable Content Marketing goes beyond words and lofty vision. It tells you what to do. In a landscape growing increasingly crowded by noise, this gets you to a higher ground.-- "Chris Brogan, CEO of Owner Media Group"<br><br>Valuable Content Marketing is a breath of fresh air in a world full of self-proclaimed gurus and experts. No snakeoil here, just clear explanations of the how and the what and the why of engaging with prospects and clients. It is the first common sense, practical book that helps people apply digital to their businesses in an honest and straightforward manner.-- "Robert Craven, MD and founder of the Director's Centre and author of Grow Your Digital Agency"<br><br>What I love about this book is that it doesn't try to dress up content marketing as if it were akin to landing a probe on a comet and sending back data. Instead, it's a clear, honest and practical book that shows how powerful - and how simple - content marketing can be. It also puts content marketing in its proper context: as a means to revenue....If you care about marketing and want to do it properly, you're in the right place and in the best hands.-- "Doug Kessler, Creative Director, Co-Founder, Velocity Partners Ltd."<br><p/><br></br><p><b> About the Author </b></p></br></br><p><b>Sonja Jefferson </b>shows you what to write. A content marketing consultant and trainer with a background in professional sales, she founded Valuable Content, which helps business owners get their message across in the right way. She reaches the heart of the message, producing and sharing the right type of information to help a business grow. <p/><b>Sharon Tanton </b>shows you how to write. Creative Director at Valuable Content, she is a copywriter with a background in crafting stories. Working in radio, television, magazine features and internal communications, she helps companies convey their message in a way that audiences appreciate.</p>
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