Multimodal Discourse Analysis - (Open Linguistics) by Kay O'Halloran (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>This book brings together cutting-edge research on multimodal texts and the discourses generated through the interaction of two or more modes of communication, for example pictures of language, typography and layout, body movement and camera movement. The contributors collected within this volume use systemic functional linguistics to analyze how meaning is generated within a series of case studies. The result is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication.<p/><br></br><p><b> Book Synopsis </b></p></br></br>This book brings together cutting-edge research on multimodal texts and the "discourses" generated through the interaction of two or more modes of communication, for example pictures of language, typography and layout, body movement and camera movement. The contributors collected within this volume use systemic functional linguistics to analyze how meaning is generated within a series of case studies. The result is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication. <br/><br/>Multimodal Discourse Analysis will be useful to researchers interested in the application of systemic functional linguistics to media studies, discourse analysis and cognitive linguistics.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>'This collection of research papers is characterized by a richness of empirical data...it is still a thought-provoking stimulation for anyone interested in the field of multimodality.' Charalampia Sidiropoulou, University of London, Visual Communication, 5 (1)--Sanford Lakoff<br><br>'This makes a good contribution to understanding how multimodality is being developed differently within different contexts...this edited volume serves to extend the theoretical tools of systemic functional linguistics as well as the scope of linguistic research objects.' Cary Jewitt, Institute of Education, London, UK<br><br>innovative, illustrative, exploratory and challenging. The most interesting theoretically innovative aspects of the book are those dealing with intersemiosis- the ways in which various semiotic resources interact to make meaning. A number of chapters importantly offer theoretical explorations, often with the caveat that more work is required in their pursuit, hence challenging the research community to engage with the issues. Linguist List, 16.314, 2/1/05<br><p/><br></br><p><b> About the Author </b></p></br></br>Dr Kay O'Halloran is Associate Professorin the Department of English Language and Literature, and Director of the Multimodal Analysis Lab in the Interactive &Digital Media Institute (IMI) at theNational University of Singapore, Singapore.
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