Entrepreneurship and Small Business - 4th Edition by Paul Burns (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>"Entrepreneurship& Small Business examines the life cycle of firms tracing development from initial start-up, through to growth and maturity. It studies entrepreneurs - what motivates them, how they manage and lead, and how certain defining characteristics they possess can help shape the businesses they run, and the wider environment of entrepreneurship to include family business, and social, civic, philanthropic and corporate enterprises. The book expertly synthesises research foundations and academic studies with real-life practical knowledge and examples. Richly resourced with insights from a wide range of international entrepreneurs and industries, while remaining grounded in academic theory, the text fosters entrepreneurial talent, thinking and skills. Case studies, practice insights, video interviews and discussion scenarios are used to practically demonstrate how concepts are implemented in successful small and growing companies. Clearly structured and accessibly presented throughout, the vitality and expertise of the author make this an engaging and informative read. Burns' text is ideal for undergraduates, MBA students, and students taking specialist postgraduate modules on Entrepreneurship, Enterprise, Small Business Management and New Venture Creation within business and management courses"--<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>The new edition of this market-leading textbook provides a holistic introduction to the academic study of entrepreneurship and offers practical guidance for prospective entrepreneurs. Adopting a life-cycle view of a business from start-up to maturity, it explores the many stages and forms of entrepreneurship. With an international outlook and expert synthesis of both theoretical foundations and lessons from real-life business practice, the book offers a complete course guide, fostering entrepreneurial talent, thinking and skills. The author's engaging style and unrivalled expertise drawn from a long-ranging career (as an academic, accountant and entrepreneur) make the book accessible and authoritative. <p/>This is an ideal textbook for those studying Entrepreneurship or Small Business on undergraduate business or management degree courses, as well as on MBA programmes. It will also appeal to those looking to launch their own businesses. <p/>New to this Edition: <br>- Updated international case studies from entrepreneurs and small businesses, ranging from Oman to Australia<br>- First-hand, detailed stories from real-life entrepreneurs in brand new video interviews integrated throughout the text<br>- Increased and integrated coverage of social and civic enterprise and hot topics such as effectuation and lean entrepreneurship</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>"This well-structured, highly engaging text has a comprehensive coverage of key topics in start-up entrepreneurship. Its practical approach provides useful guidance to students, and the cases and videos are valuable resources for lecturers." --<i>Catherine Wang, Royal Holloway, University of London, UK</i> <p/>"Yet another masterpiece by Paul Burns! The book touches on contemporary issues in the fi eld and it does so by bringing in the contexts of both advanced and developing economies. It covers key concepts from business idea, start-up to growth and maturity in a unique fashion." --<i>Amon Simba, Nottingham Trent University, UK</i> <p/>"This must rank as one of the most comprehensive books in the area of entrepreneurship and small business management that I have come across. It should leave the reader with a thorough understanding as well as a useful set of tools and techniques." --<i>Shafeek Sha, Rhodes University, South Africa</i> <p/>"An exceptional treatise that I fully expect to use in my teaching, not only for undergraduate and graduate level students, but also those developing small businesses. Professor Burns has again brought to bear an inimitable writing style that effectively conveys vital information in a highly readable format." --<i>Zahed Subhan, Drexel University, USA</i> <p/>"A very relevant handbook to inspire students in their entrepreneurial journey. Explanation on entrepreneurship theories is clear and thought provoking. The best part is that it has many cases and insights from all over the world!" --<i>Poh Yen Ng, Dubai Men's College, United Arab Emirates</i></p><br><p/><br></br><p><b> About the Author </b></p></br></br><p>Paul Burns recently retired from his position as Professor of Entrepreneurship and former Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. Over his forty-year career, he has been an academic, an accountant and an entrepreneur, giving him unrivalled academic and practical insight into entrepreneurial practice.<br>Paul Burns recently retired from his position as Professor of Entrepreneurship and former Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. Over his forty-year career, he has been an academic, an accountant and an entrepreneur, giving him unrivalled academic and practical insight into entrepreneurial practice.</p>
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