An Insider's Guide to Building a Successful Consulting Practice - by Bruce Katcher (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Whether you're just beginning a career in consulting or you're a veteran of the industry, this invaluable resource provides practical, real-world advice based on 200 independent consultants' survey results to help you build and maintain a thriving business.<p/><br></br><p><b> Book Synopsis </b></p></br></br>An industrial/organizational psychologist, consultant, and speaker, author Bruce Katcher combines his years of experience and insights with real stories from a range of other independent consultants to guide readers on their journey of growing a consulting practice--whether they're beginners just starting up or veterans looking for new ways to invigorate their businesses. In An Insider's Guide to Building a Successful Consulting Practice, you'll learn simple yet powerful strategies for success, including how to: identify a market and narrow your focus; make a smooth transition from employee to independent consultant; sell effectively even if you've never sold before; establish visibility through speaking, writing, and networking; set prices based on value; develop a marketing strategy and divide your time between marketing and delivering your services; and much more. With applicable data and tangible advice gleaned from the survey results of professionals in a diverse range of industries, you'll not only learn how to keep plenty of work in your pipeline--you'll be able to adapt your consulting practice to thrive in any market.<p/><br></br><p><b> From the Back Cover </b></p></br></br>Do you relish your independence and autonomy? Are you looking for a job that makes use of your energy and expertise? How about a career that allows you to avoid the incessant layoffs due to downsizing, mergers, and acquisitions? </p> </p> Whether you're an experienced independent consultant, just beginning your career, interested in consulting part time, or tired of working for other people, <i>An Insider's Guide to Building a Successful Consulting Practice</i> is the reference for you. </p> </p> This practical, comprehensive guide gives you everything you need to understand the economic realities of independent consulting; choose the right business model; develop and implement a marketing plan; market your services through writing, speaking, and networking; write proposals that lead to business; and much more. </p> </p> Each chapter is self-contained and can be used as a reference to address a particular area of interest or problem. Every chapter also begins with a real-life story that focuses on a specific challenge. </p> </p> In addition, the book includes a special survey, conducted by the author, of The Consulting 200(TM), a group of successful independent consultants. Interspersed throughout the book are their responses to such questions as: </p> </p> - Why they went independent </p> - How long it took to recover full income from their previous job </p> - What types of insurance they purchased in their first year </p> - How they charge for their services </p> </p> <b>Bruce Katcher, Ph.D.</b>, is an industrial/organizational psychologist and founder and president of The Discovery Consulting Group, Inc., a management consulting firm based in Sharon, Massachusetts. He has consulted to more than 100 clients and authored the award-winning book, <i>30 Reasons Employees Hate Their Managers: What Your People May Be Thinking and What You Can Do About It</i>. In addition, he offers training and mentoring to aspiring and experienced independent consultants. Learn more at CenterForIndependentConsulting.com. </p> </p> <b>Adam Snyder</b> is a freelance business writer based in New York. He has been published in dozens of national business publications, written numerous business books, and is president of Rembrandt Films (www.Rembrandtfilms.com). </p> </p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>"If, like many in the current economy, you've been considering striking out on your own as a consultant, <i>An Insider's Guide to Building a Successful Consulting Practic</i>e should be a must-read" --<i>Accounting Today</i> </p><br><br>"Katcher lays out a practical and comprehensive plan for going it alone....This book is a must for anyone who is looking to become their own boss." --<i>Consulting Magazine</i> </p><br><p/><br></br><p><b> About the Author </b></p></br></br>BRUCE L. KATCHER, PH.D., (Sharon, MA) is founder and president of The Discovery Consulting Group. His client list covers a broad range, from Fortune 500 names such as Revlon, Johnson & Johnson, Alcoa, and Merck to successful smaller companies. He is the author of the award-winning book <i>30 Reasons Employees Hate Their Managers</i> (978-0-8144-0915-2). </p>
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