Hotel Pricing in a Social World - (Wiley and SAS Business) by Kelly A McGuire (Hardcover)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>Take control of revenue management in the new hotel economy</b> <p><i>Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy</i> is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices. <p>Revenue management has become a key activity in the highly social environment of today's hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotel's relevance in the market. <ul> <li>Leverage original research, case studies, and industry examples to understand the practical application of key concepts</li> <li>Explore current market conditions that have an impact on revenue management</li> <li>Consider how advances in data management, analytics, and data visualization can impact revenue management practices</li> <li>Identify how revenue management can help you take advantage of market opportunities and overcome challenges</li> </ul> <p><i>Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy</i> is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive.<p/><br></br><p><b> From the Back Cover </b></p></br></br><p>The evolution of the digital economy has enabled consumer behavior to become more quantifiable. As a result, the role of revenue managers has changed from a tactical orientation to a strategic approach involving pricing, total hotel revenue management, and a customer-centric methodology to developing demand. <i>Hotel Pricing in a Social World</i> demystifies the modern practice of revenue management to ensure revenue managers develop the knowledge and skills they need to meet today's challenges and take advantage of profitable new opportunities. <p>Based on research from leading experts and firsthand experiences of the author and revenue leaders from around the world, practical coverage guides hotel revenue managers to make the best decisions about data, technology, and business processes to move their business forward. Everything you need to be competitive today and into the future is inside--from innovations in analytics and technology improving pricing decisions, the expanding role of revenue management, and such broader strategic opportunities as personalization initiatives. Along the way, you'll gain skills that will elevate your value in your company and the industry, including: <ul> <li>Using pricing to improve reputation, drive market share, reinforce branding initiatives, increase guest loyalty, and attract new owners and investors</li> <li>Identifying the best circumstances to apply price optimization as opposed to traditional inventory optimization</li> <li>Dissecting analytics to uncover opportunities to improve decision making in revenue management as well as across the entire organization</li> <li>Creating intelligent demand management, where marketing generates demand during needed periods and promotional demand is accounted for in pricing and allocation decisions</li> <li>Developing a pricing strategy based on user generated content </li> <li>Boosting other revenue-generating assets with a versatile revenue management framework</li> </ul> <p>Whether you want to become top talent or attract it to your hotel, <i>Hotel Pricing in a Social World</i> is your single-source solution.<p/><br></br><p><b> About the Author </b></p></br></br><p><b>KELLY A. McGUIRE</b> leads SAS's Hospitality Global Practice. She is an analytics evangelist, helping SAS's hospitality clients realize value from big data and advanced analytics. She also led product management and business strategy for SAS's pricing and revenue management analytics, working closely with IDeaS Revenue Solutions. Kelly has a PhD in Revenue Management from the Cornell Hotel School.</p>
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