<p/><br></br><p><b> About the Book </b></p></br></br>"How to approach creating and evolving a world-class advanced analytics ecosystem in today's big data environment. Written in an informal style by someone who has lived analytics in big business, Taming the Big Data Tidal Wave provides a "from the trenches" viewpoint of analytics. This book shows how big data is changing the world of analytics; what people, processes, technologies, and mindsets are necessary to succeed in analytics in this new era; what trends are developing that will change how businesses do analytics as big data alters the scale of the inputs and growing requirements change the scale of the outputs; and how to think bigger in terms of what analytics can do for a business. Looks at what big data is and why it's important. Examines some of the types of big data and how can they be used to drive new, innovative analytics. Offers the tools and technologies required to tame big data. Reveals the analytic processes and methods needed to bring about change. Discusses how your organization can set itself up for successful analytic innovation. This important book reveals how analytics has evolved in the past decades and how it will continue to evolve in the coming decades. The big data tidal wave is coming. Organizations can either ride the wave to drive analytical innovation and improve their businesses, or they can get dragged under it as it crashes on top of them. This book provides a roadmap for riding the wave successfully in terms that anyone with an interest in the topic will be able to understand"--<p/><br></br><p><b> Book Synopsis </b></p></br></br>You receive an e-mail. It contains an offer for a complete personal computer system. It seems like the retailer read your mind since you were exploring computers on their web site just a few hours prior.... <p>As you drive to the store to buy the computer bundle, you get an offer for a discounted coffee from the coffee shop you are getting ready to drive past. It says that since you're in the area, you can get 10% off if you stop by in the next 20 minutes....</p> <p>As you drink your coffee, you receive an apology from the manufacturer of a product that you complained about yesterday on your Facebook page, as well as on the company's web site....</p> <p>Finally, once you get back home, you receive notice of a special armor upgrade available for purchase in your favorite online video game. It is just what is needed to get past some spots you've been struggling with....</p> <p>Sound crazy? Are these things that can only happen in the distant future? No. All of these scenarios are possible today! Big data. Advanced analytics. Big data analytics. It seems you can't escape such terms today. Everywhere you turn people are discussing, writing about, and promoting big data and advanced analytics. Well, you can now add this book to the discussion.</p> <p>What is real and what is hype? Such attention can lead one to the suspicion that perhaps the analysis of big data is something that is more hype than substance. While there has been a lot of hype over the past few years, the reality is that we are in a transformative era in terms of analytic capabilities and the leveraging of massive amounts of data. If you take the time to cut through the sometimes-over-zealous hype present in the media, you'll find something very real and very powerful underneath it. With big data, the hype is driven by genuine excitement and anticipation of the business and consumer benefits that analyzing it will yield over time.</p> <p>Big data is the next wave of new data sources that will drive the next wave of analytic innovation in business, government, and academia. These innovations have the potential to radically change how organizations view their business. The analysis that big data enables will lead to decisions that are more informed and, in some cases, different from what they are today. It will yield insights that many can only dream about today. As you'll see, there are many consistencies with the requirements to tame big data and what has always been needed to tame new data sources. However, the additional scale of big data necessitates utilizing the newest tools, technologies, methods, and processes. The old way of approaching analysis just won't work. It is time to evolve the world of advanced analytics to the next level. That's what this book is about.</p> <p><i>Taming the Big Data Tidal Wave</i> isn't just the title of this book, but rather an activity that will determine which businesses win and which lose in the next decade. By preparing and taking the initiative, organizations can ride the big data tidal wave to success rather than being pummeled underneath the crushing surf. What do you need to know and how do you prepare in order to start taming big data and generating exciting new analytics from it? Sit back, get comfortable, and prepare to find out!</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p></b>TAMING THE BIG DATA TIDAL WAVE</b> <p>Finding Opportunities in Huge Data Streams with Advanced Analytics <p>Big data is sprouting up everywhere. Leveraging it today will drive competitive advantage; ignoring it puts your organization at risk of lagging behind the competition. To keep your edge razor-sharp, you must aggressively pursue capturing and analyzing these new data sources to extract the insights that they offer . . . starting today! <i>Taming the Big Data Tidal Wave</i> provides you with the tools, processes, and methods you need to tackle big data and cultivate a culture of innovation and discovery in your organization. <p>With its unique focus on the effective analysis of these increasingly popular data sources, <i>Taming the Big Data Tidal Wave</i> shows you step by step how to design, incorporate, and profit from a world-class advanced analytics ecosystem in today's big data environment. Author and analytics expert Bill Franks shares his "from the trenches" perspective to show you how big data is changing the world of analytics. He maps out an easy-to-follow action plan to help your organization uncover new business opportunities, implement new business processes, and make better-informed decisions. <p>This user-friendly handbook explores a number of big data concepts and how they can be applied to improve your organization's analytics, including: <ul> <li>What is big data, why is it important, and what are its benefits?</li> <li>Ten big data sources that can change your business, including web data, sensor data, text data, and others</li> <li>Technologies, processes, and methods required to tame big data</li> <li>The convergence of the analytic and data environments</li> <li>The evolution of visual point and click interfaces, analytic point solutions, open source tools, and data visualization tools</li> <li>Modern analytic approaches such as ensemble modeling, commodity models, and text analysis</li> <li>What makes a great analysis, a great analytic professional, and a great analytics team?</li> <li>Enabling analytic innovation through an analytic innovation center</li> <li>How to create a culture of innovation and discovery in your organization</li> </ul> <p>To stay ahead of the pack, you need to tackle big data today. Discover everything you need to know to improve productivity, create value, stay competitive, spot new business trends, and generate exciting analytics with <i>Taming the Big Data Tidal Wave.</i><p/><br></br><p><b> About the Author </b></p></br></br><p><b>BILL FRANKS</b> is the Chief Analytics Officer for Teradata, where he provides insight on trends in the analytics and big data space and helps organizations implement their analytics effectively. In addition, Bill is a faculty member of the International Institute for Analytics and is an active speaker and blogger. His consulting work has spanned many industries for companies ranging from Fortune 100 companies to small non-profits. </p>
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