Fundraising for Dummies 3e - (For Dummies) 3rd Edition by John Mutz & Katherine Murray (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>The fun and easy way to raise money for your cause</b> <p><i>Fundraising For Dummies</i>, 3rd Edition shows you how to take advantage of the latest strategies and resources available for raising money through everything from special events to online donations, in both good and bad economic times. The authors teach you how to market your organization using the most up-to-date tools and technologies available through the Internet. This expanded edition also offers information about philanthropy and tax law.</p> <ul> <li>Contains new tips and techniques for creating materials that bring in contributions and support for the more than 1.4 million charitable and nonprofit organizations in the United States</li> <li>Explains how to use social media to keep donors and volunteers engaged through Facebook, LinkedIn, Twitter, and Web technologies</li> <li>Covers grassroots online fundraising and how to host big events on a shoestring budget</li> </ul> <p>You'll also find tips on negotiating without alienating donors and developing long-term organizational goals. All these strategies are what makes this resource indispensable!</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p><b><i>Learn to: </i></b> <ul> <li>Raise funds to survive -- and thrive -- in any economic landscape</li> <li>Create a fundraising system to sustain your organization</li> <li>Use the latest tools -- social media and more -- to engage donors</li> </ul> <p><b>The fun and easy way<sup>(R)</sup> to raise money for your cause</b> <p>In a turbulent economy, your role as a fundraiser is more important than ever. Find out how you can use the latest resources to raise money even in challenging times. <i>Fundraising for Dummies, 3rd Edition</i> gives you friendly, easy-to-follow guidance for creating a comprehensive fundraising strategy that uses up-to-date tools, technologies, and campaigns to reach others who care about your cause. <ul> <li><b>Putting your fundraising ducks in a row</b> -- get a sense of the climate in which you're planning to raise funds, pinpoint your organization's mission, and roll out your own fundraising plan</li> <li><b>Finding (and winning over) donors</b> -- discover the who, when, where, and how of identifying and attracting donors (and get savvy tips on how to communicate with them)</li> <li><b>Getting the word out about your mission</b> -- understand how your marketing and branding efforts affect what your donors hear, see, and think about your organization</li> <li><b>Maximizing your online marketing messages</b> -- set up your organization on social media sites, craft targeted e-mails, use e-newsletters effectively, and get followers and fans for your organization</li> <li><b>Creating campaigns to engage</b> -- explore a range of different campaigns and get expert advice on when you should use each, what to expect, and how to evaluate the campaigns so you can do more of what works next time</li> </ul> <p><b>Open the book and find: </b> <ul> <li>Tips on fundraising in a changing economy</li> <li>Fundraising issues and ethics</li> <li>Ways to recruit volunteers</li> <li>How to budget your fundraising efforts</li> <li>Guidance on working with the media</li> <li>Coverage of social networking opportunities</li> <li>How to approach major and corporate givers</li> <li>Predictions on the future of fundraising</li> </ul><p/><br></br><p><b> About the Author </b></p></br></br><p><b>John Mutz</b> is a fundraising expert and speaker who has an extensive array of fundraising credits, including former chairman of the United Way Campaign of Central Indiana and former president of one of the nation's largest private foundations. <b>Katherine Murray</b> is a writer and small-business owner who consults with small and struggling nonprofits. She is the author of more than 40 books, including <i>Green Home Computing For Dummies.</i>
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