Decisive - by Chip Heath & Dan Heath (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>The four principles that can help people overcome the brain's natural biases to make better, more informed decisions. The Heaths, the bestselling authors of "Made to Stick" and "Switch," tackle the thorny problem of how to overcome natural biases.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>Chip and Dan Heath, the bestselling authors of <i>Switch</i> and <i>Made to Stick</i>, tackle one of the most critical topics in our work and personal lives: how to make better decisions.<br></b> <br> Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We're overconfident. We seek out information that supports us and downplay information that doesn't. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn't fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better? <p/> In <i>Decisive</i>, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, <i>Decisive</i> takes readers on an unforgettable journey, from a rock star's ingenious decision-making trick to a CEO's disastrous acquisition, to a single question that can often resolve thorny personal decisions. <p/> Along the way, we learn the answers to critical questions like these: How can we stop the cycle of <i>agonizing</i> over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don't overlook precious opportunities to change our course? <p/><i> Decisive </i>is the Heath brothers' most powerful--and important--book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>"A leader's most important job is to make good decisions, which--minus perfect knowledge of the future--is tough to do consistently...The Heath brothers explain how to navigate the land mines laid by our irrational brains and improve our chances of good outcomes."<b><i> -Inc.</i></b><br><p/><br></br><p><b> About the Author </b></p></br></br><b>CHIP HEATH</b> is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. <b>DAN HEATH</b> is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). He lives in Raleigh, North Carolina. The Heath brothers are the bestselling authors of Made to Stick and Switch.
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