How to Become CEO - by Jeffrey J Fox (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>Vision, persistence, integrity, and respect for everyone in the workplace--these are all qualities of successful leaders. But Jeffrey J. Fox, the founder of a marketing consulting company, also gives these tips: never write a nasty memo, skip all office parties, and overpay your people. These are a few of his key ways to climb the corporate ladder.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>In How to Become CEO, consultant Jeffrey Fox has written an insightful handbook of traits to develop for all generations of CEO aspirants - or for anyone who wants to get ahead in today's business world. Open it to any page and find a short, provocative piece of brutally honest advice written in a conversational tone. Each of the seventy-five "rules" focuses on a specific action that should be taken, a trait that needs to be developed, or a prohibition to follow. The words never and always are used frequently. These are smart, no-nonsense business messages that are meant to be revisited in your rise to the top. Anyone looking to climb the corporate ladder will be grateful for Fox's direct, pithy advice - the essentials to follow if you want to reach the top.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>Even MBAs from the best graduate business schools will find essential insights and practical lessons in HOW TO BECOME CEO.<br>--<i><b>John Quelch, former Sebasitan Kresge Professor of marketing at Harvard Business Schoo, now Dean of London Business School</b></i><br><p/><br></br><p><b> About the Author </b></p></br></br>Prior to starting Fox & Co. <strong>Jeffrey J. Fox </strong>worked in senior positions for three high powered consumer and industrial marketing companies. He was Vice President, Marketing, and a Corporate Vice President of Loctite Corp, now Henkel/Loctite. He was Director of Marketing for the wine divisions of The Pillsbury Co. He was the Director of New Products for Heublein, Inc, now Diageo. (All three companies became clients of Fox & Co.) Jeffrey is the winner of <i>Sales & Marketing Management</i> magazine's "Outstanding Marketer Award;" winner of the American Marketing Association's "Outstanding Marketer in Connecticut;" and the National Distributors Association's award as the nation's "Best Industrial Marketer." He is the subject of a Harvard Business School case study that is rated one of the top 100 case studies, and which is thought to be the most widely taught marketing case in the world. His books have been published in 35 languages. His offices are in Chester, Connecticut.
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