<p/><br></br><p><b> Book Synopsis </b></p></br></br>This book discusses the question of soft power and public diplomacy challenges in East Asian context. Both concepts originate in the West, and in a sense this book can therefore be seen as an exercise in critically assessing soft power and public diplomacy in a different geographical and cultural setting.<p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>"In the era of Asia s rise, this timely collection inquires into the various connections between soft power and public diplomacy. It offers a treasure trove of rich empirical data and incisive analysis that is indispensible for a full understanding of this vitally important subject." - Peter J. Katzenstein, Walter S. Carpenter, Jr. Professor of International Studies, Cornell University</p> <p>"When Hu Jintao exhorted China to increase its soft power, he triggered wide interest at home and among China's neighbors. This book is a welcome exploration of what it takes to develop soft power in East Asia. The authors make important conceptual and empirical advances. Chinese and other leaders should read it!" - Joseph S. Nye, Jr., University Distinguished Service Professor, Harvard, and author of The Future of Power</p><br><p/><br></br><p><b> About the Author </b></p></br></br>Jan Melissen is the Director of Research at the Netherlands Institute of International Relations Clingendael and a Professor of Diplomacy in the Department of Political Sciences at Antwerp University.
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