How He-Man Mastered the Universe - by Brian C Baer (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>"He-Man and other characters in Mattel's Masters of the Universe toy line found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic Masters of the Universe (1987) was the first toy-inspired live-action feature film"--<p/><br></br><p><b> Book Synopsis </b></p></br></br>Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic <i>Masters of the Universe</i> (1987) was the first toy-inspired live-action feature film. But it wasn't easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public--they formed the modern entertainment landscape.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>"New insights into production cuts and editorial decisions in the latter stages of filming"--<i>American Journal of Play</i>; "This book is a wonderfully meticulous exploration into the He-Man and the Masters of the Universe phenomenon! Brian C. Baer has done a fantastic job!"--James Eatock, <i>He-Man and She-Ra: A Complete Guide to the Classic Animated Adventures</i>; "<i>How He-Man Mastered the Universe</i> is an entertaining and insightful look into the He-Man franchise and its effect on later media franchises. Essential reading for anyone interested in reading about the evolution of the modern media franchise."--Jess Nevins, <i>The Evolution of the Costumed Avenger: The 4000-Year History of the Superhero</i>; "Finally a comprehensive history of one of the greatest (if not the greatest) action figure line in the history of human civilization! Baer digs deep, and shows the influence of a hero who became much more than five inches of plastic."--Tim Seeley, <i>The Art of He-Man and the Masters of the Universe</i> and <i>Revival</i>; "With his entertaining and informative look at the cultural significance of these '80s action icons, Brian C. Baer has written a book for gamers and scholars alike that's as colorful and fun as a classic cartoon."--Telly Davidson, <i>Culture War: How the '90s Made Us Who We Are Today (Whether We Like It or Not)</i>.<br><p/><br></br><p><b> About the Author </b></p></br></br><b>Brian C. Baer</b> is a lifelong He-Man fan and pop culture writer from Spokane, Washington.
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Cheapest price in the interval: 19.99 on October 22, 2021
Most expensive price in the interval: 19.99 on November 8, 2021
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