The Economics of Music - (Economics of Big Business) 2nd Edition by Peter Tschmuck (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>The second edition of this popular introduction to the economic workings of the music business explores the impact of the pandemic at every level of the sector and considers how the business model may need to change going forward as different stakeholder positions shift.<p/><br></br><p><b> Book Synopsis </b></p></br></br>The music industry is one of the most dynamic business sectors. It has had to evolve and adapt to continually changing technologies and business models. Its latest challenge has been Covid-19 and the loss of live music at a time when live performance outstrips music sales as the primary source of income for today's artists. <p/>The second edition of this much used introduction to the economic workings of the music business explores the impact of the pandemic at every level of the sector and considers how the business model may need to change going forward as different stakeholder positions shift. The new edition also examines new trends in the music industry such as the increasing dominance of tech companies and data, the increasing importance of CMOs as market players, the increased role of artist management, which has impacted on new business contracts, as well as changes to how we use music in our everyday lives and how this impacts on new entrepreneurial behaviours around music.<p/><br></br><p><b> About the Author </b></p></br></br><b>Peter Tschmuck</b> is Professor for Cultural Institutions Studies at the University of Music and Performing Art Vienna. He also teaches courses at the University of Economics and Business Administration in Vienna, at the Danube-University in Krems, the University of Music, Drama and Media in Hanover, and at the Zeneipari Hivatal in Budapest. His books include <i>Creativity and Innovation in the Music Industry</i> (2nd edn, 2012) and <i>Music Business and the Experience Economy</i> (2013). He is Editor of the <i>International Journal of Music Business Research</i>.
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