Applied Minds - by Guru Madhavan (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>"Engineers are titans of real-world problem-solving. . . . In this riveting study of how they think, [Guru Madhavan] puts behind-the-scenes geniuses . . . center stage."--<em>Nature</em><p/><br></br><p><b> Book Synopsis </b></p></br></br><p>In this engaging account of innovative triumphs, Guru Madhavan examines the ways in which engineers throughout history created world-changing tools, from ATMs and ZIP codes to the digital camera and the disposable diaper. Equal parts personal, practical, and profound, <em>Applied Minds</em> charts a path to a future where we borrow strategies from engineering to find inspired solutions to our most pressing challenges.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>An accessible and very human story of innovators.--Gemma Tarlach "Discover"<br><br>An unabashed celebration of engineers and their 'plug and play' thinking tool kit.... <em>Applied Minds</em> is worth sharing with young engineering students.--Robin Tatu, Prism Magazine, American Society of Engineering Education<br><br>Anyone trying to interest America's young people in technical careers should read <em>Applied Minds</em>.... Writing with a liveliness that reflects the energized, creative, problem-solving people he talks about, Madhavan, a biomedical engineer, presents a completely engaging survey of what engineers do--and why you wish you could do it, too.--Nancy Szokan "Washington Post"<br><br>Engaging...[and] insightful.--Sybil Derrible "Science"<br><br>The heroes of Guru Madhavan's compact book about the logical habits of engineers are not the usual suspects of the iPhone era. With barely a mention of Wozniak or Jobs, the author takes us back to an earlier time so that we can witness the solving of problems that have long since gone away.--Jon Gertner "Wall Street Journal"<br><br>This thoroughly engaging book demonstrates that engineering thinking is truly multidisciplinary, multinational, and multicultural. Through its diverse cast of engineers and wide-ranging examples of their achievements, <em>Applied Minds</em> leaves little doubt that our world is a better place because of the engineers who inhabit it.--Henry Petroski, author of To Engineer Is Human and The Essential Engineer<br><br>A real pleasure to read, and lots to learn.--Tim Harford, The Financial Times's Undercover Economist and presenter of BBC Radio 4's More or Less<br><br>In this smart, insightful, and fascinating book, Madhavan shows how engineers turn problems into opportunities. The engineering mind-set is something we should all study and embrace. It applies to every aspect of life.--Walter Isaacson, author of The Innovators and Steve Jobs<br>
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