<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Leadership and followership communication are two sides of the same coin; just as sand and water are needed for a beach, leadership and followership are necessary for effective organizational functioning. Because today's organizations include followers who act as leaders, leaders who need to know when to step back and be followers, and people whose work lives transfer fluidly between leader and follower, this book helps students become knowledgeable about, and capable of, adapting to a wide variety of communication situations. Competent leaders and followers adapt to the context and recognize the consequences for everyone involved.</p><p>Follow, Communicate, Lead</em> connects theory and practice to illustrate competent communication practices are a direct result of cross-disciplinary theories. Case studies provide real-world examples dealing with culture, diversity and inclusion, ethics, power, and social influence. Discussion questions, self-assessments, and activities further develop readers' competencies and ability to view communicative situations with a new perspective.</p><p>Follow, Communicate, Lead</em> is ideal for courses in leadership, applied communication, training, and organizational behavior.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>"The realistic look offered by this text at the necessity of communication between leaders and followers in realistic settings is a must-have in training the next generation of organizational and group leaders ... In my opinion, there are two crucial connections made by the authors in this text. The first is the link between traditional leadership information and the realism of the workplace. The second is the link between leaders and followers." </em>Kyle B. Heuett, Assistant Professor of Communication Studies, Ball State University</strong></p><p><br></p><p>"One of the greatest strengths of this book is that the writing is appropriate for the target audience. A clear emphasis on topics such as ethics and culture is another strength ... A primary strength, which makes the book especially appealing to me, is the effort to put followership and leadership on equal grounding. [This] is a feature that will certainly set this book apart from others in a positive way." </em>Dr. Raymond R. Ozley, Associate Professor of Communication Studies, University of Montevallo</strong></p><p><br></p><p>"I am excited to see a text that showcases the core of effective leadership, the leader-follower relationship ... The bridge between leader and follower can certainly use a fresh lens, and the intention to integrate key concepts such as diversity and ethics throughout all chapters is admirable and well meaning." </em>Jessica D. McCall, Ph.D., Senior Lecturer, Communication Studies, University of North Carolina, Greensboro</strong></p><br>
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