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Product info

<p/><br></br><p><b> About the Book </b></p></br></br>A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In <i>The Naming Book</i>, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming <i>anything</i>.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><strong>What's in a Name? A lot more than you think.</strong></p><p>Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business--and it needs to stand out.</p><p>In <em>The Naming Book</em>, Bullhorn Creative partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint from brainstorming to trademarking, this book is the ultimate guidebook to naming <em>anything</em>. Learn how to: </p> <ul> <li>Set clear goals for your name and brand before you start</li> <li>Fuel your creativity with out-of-the-box ideas from</li> <li>Craft a brainstorming list based on your business mission</li> <li>Build a brand unique to you by creating your own word</li> <li>Find the balance between "cool" and clear</li> <li>Narrow down your list of names with 5 easy tests</li> </ul><p/><br></br><p><b> About the Author </b></p></br></br>Brad Flowers co-founded Bullhorn, an agency that builds confident brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, which he finds more useful than he expected. He lives in Lexington, KY with his wife and two kids.

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