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Product info

<p/><br></br><p><b> About the Book </b></p></br></br>Bestselling author and renowned innovation expert Simone Ahuja reveals the secret to winning in a 'disrupt or be disrupted' market: innovate from within.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><em>Discover eight dynamic principles to help innovation flourish from within.</em></p><p> </p><p>The shelf life of well-established companies keeps shrinking as new entrants replace old ones in rapid succession. Even brands that seemed invincible only a few years ago are in danger of being disrupted by fast-moving startups. In this unprecedented environment, how can any business stay ahead of the market?</p><p> </p><p>Companies can no longer assume innovation will "just happen"--it must be seeded, grown, and successfully harvested. They must <em>disrupt themselves</em>.</p><p> </p><p>In <em>Disrupt-It-Yourself</em>, bestselling author and innovation expert Simone Ahuja guides readers through the DIY (Disrupt-It-Yourself) system that will sustain innovation and retain DIYers, the employees--or intrapreneurs--most committed to solving the problems of the future, even if it means moving far beyond "business as usual."</p><p><em> </em></p><p>Based on her experience working with Fortune 500 companies and extensive research, Ahuja identifies the intrapreneurial archetype and presents eight new principles to foster a DIY mindset and action plan. In a clear, concise style with expert advice and real-world examples, this book</p><ul><li>provides a new lens to help companies become faster and more fluid, </li><li>offers easy options to tailor the system to each company's unique circumstances, and</li><li>presents strategic lessons--from Keep It Frugal to Make It Permission-less--that open up the full spectrum of innovation and make it sustainable.</li></ul><p>Using the DIY approach, organizations can build their ability to innovate and create an approach for growth that harnesses the creativity and knowledge of employees at every level.</p>

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