From Chaos to Concept - by Kevin Collamore Braun (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>This book is written for product design, software development, graphic design, and UX professionals with a focus on creating measurably better user experiences.</b></p> <p><br /> If you want to design solutions to meet business goals and delight your users, you can look to this resource which covers the following areas: </p> <ul> <li>Creating and documenting goals, strategies, objectives, and tactics</li> <li>Defining or refining personas based on your measurable objectives (OKRs)</li> <li>Creating and iterating on scenarios based your prioritized personas</li> <li>A team approach to defining the product and roadmap to address critical use cases</li> <li>Team based divergent ideation and solution exploration</li> <li>Team based convergent solution definition</li> <li>Wireframing potential solutions for rapid research and iteration</li> <li>Using quantitative and qualitative methods to understand usage and test with users</li> <li>Exploring approaches to taxonomy and information architecture</li> <li>Using psychology and human factors to drive your design decisions</li> <li>Developing performant, accessible, maintainable experiences</li> <li>Using analytics to measure the results and inform the next iteration</li> <li>How this process differs based on the size of the company or team that is employing it</li> </ul><p/><br></br><p><b> From the Back Cover </b></p></br></br><p><i>The cost to fix an error found after product release was four to five times as much as one uncovered during design.</i><br /> <b>-THE IBM SYSTEMS SCIENCE INSTITUTE</b></p> <p><i>Unrealistic or unarticulated project goals and badly defined system requirements are among the top documented reasons that software projects fail.</i><br /> <b>-THE IEEE SPECTRUM REPORT</b></p> <p><i>Only one-quarter of the managers surveyed could list three of the company's five strategic priorities. Even worse, one-third of the leaders charged with implementing the company's strategy could not list even one.</i><br /> <b>-THE STRATEGIC AGILITY PROJECT MIT SLOAN MANAGEMENT REVIEW</b></p> <p><b>FROM CHAOS TO CONCEPT</b></p> <p><b>I wrote this book</b> to help companies address the issues mentioned in the quotes to the left. If you are a designer, developer, product owner, or student looking to get into any of these professions this book will provide you with the methods and tools necessary to enable your teams to design and build experiences customers love and avoid the primary reasons software projects fail.</p> <p>By reading this book you will learn how to use goals, strategies, and measurable objectives in combination with personas, scenarios, and use cases to create useful, usable, and beautiful user experiences. This book covers both UX strategy and execution and will help your company not only improve top-line revenue by creating products users love but also improve the bottom-line by creating operational efficiencies.</p> <p><b>THIS BOOK WILL HELP YOU...</b></p> <ul> <li><b>Stop designing and building useless products and features</b><br /> <i>There is nothing worse than a crisp image of a fuzzy concept</i><br /> -<b>ANSEL ADAMS</b></li> <li><b>Ensure your solutions are useable before you spend time and money making them beautiful</b><br /> <i>Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.</i><br /> -<b>STEVE JOBS</b></li> <li><b>Design your solutions so that they are beautiful and will enable users to scan, read, comprehend, and complete tasks more efficiently</b><br /> <i>Design is the silent ambassador to your brand</i><br /> -<b>PAUL RAND</b></li> <li><b>Measure the performance of your solutions and use data to drive the direction of your next iteration</b><br /> <i>There are so many people who can figure costs, and so few who can measure values.</i><br /> -<b>JOHN JENNINGS</b></li> </ul><p/><br></br><p><b> About the Author </b></p></br></br><p><b>KEVIN C. BRAUN</b> is a UX design leader, speaker, educator, and author. He is the founder of Braun Interactive, a design consultancy located in the heart of the Silicon Valley. Kevin has over 24 years of software design and development experience. In that time he has worked to improve user experiences with world-class companies including Google, Samsung, Rolex, Hyundai, Michael Kors, MIT, Harvard, Cisco Systems, Keurig, and Vermont Teddy Bear. He has also worked with industry leaders in healthcare, insurance, automotive, mobile devices, and consumer goods.
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