The Digital Frontier - by Ajay Sohoni (Hardcover)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>Discover how to move forward with your own company's digital transformation with this accessible new resource from a global leader in his field</b></p> <p> In <i>The Digital Frontier</i>, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You'll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you'll also find: </p> <ul> <li>A demystification of the startup world for executives and an explanation of why unicorns exist (and so often ultimately fail)</li> <li>A detailed description of the digital transformation gripping companies across a variety of industries in functional areas including advertising, engagement, commerce, product development, manufacturing, and corporate functions</li> <li>A simplified 4-stage framework for companies to start from scratch and build valuable use cases</li> </ul> <p> Perfect for executives in consumer-facing companies, corporate managers and leaders, business unit heads and management teams, <i>The Digital Frontier</i> is also an indispensable guide for digital non-natives trying to make sense of, and keep up with, the rapidly changing world around them.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p>Even as digital giants like Amazon and Alibaba enjoy explosive growth and revenue, many more traditional businesses remain reluctant to embrace digital transformation or face seemingly insurmountable barriers to achieving deep-rooted change. And as the next 10 years are increasingly being seen as the "last chance" to transform, companies are growing desperate to harness digital technologies.</p><p>In <i>The Digital Frontier</i>, Ajay Sohoni delivers an indispensable head start to leaders struggling to take their businesses into the digital era. The author offers relatable and accessible advice for corporate executives who need the knowledge and confidence to lead their firms through their own digital transformations.</p><p>You'll benefit from an insider's view of how the startup world works, why unicorns exist, and important technology and consumer trends that will be relevant during the next decade. You'll learn about the "6 Digital Frontiers"--the six parts of consumer-facing companies that will need to be ready for digital transformation: Advertising, Engagement, Commerce, Product Development, Manufacturing, and Corporate Functions.</p><p>The book will help you regain your sense of direction, confirming which areas you need to focus on and which you can safely ignore. Finally, you'll find a simplified and actionable 4-stage approach for companies starting their own digital transformations from scratch and discover how to apply all of the knowledge contained in the book.</p><p>Perfect for executives in consumer-facing companies, corporate and business leaders, business unit heads and their management teams, as well as digital non-natives struggling to understand the new world, <i>The Digital Frontier</i> will also earn a place in the libraries of business school students and graduates, startup founders, and management consultants.</p><p/><br></br><p><b> About the Author </b></p></br></br><p><b>AJAY SOHONI</b> is Vice President of Strategy for the ASEAN and South Pacific Operating Unit at The Coca-Cola Company. He was formerly ASEAN Digital Director for Coke. He was also Executive Vice President at e-Commerce company Lazada before it was sold to Alibaba. Prior to that, Ajay was an Associate Principal at McKinsey and Co.</p>
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