On Hollywood - by Allen J Scott (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Why is the U.S. motion picture industry concentrated in Hollywood and why does it remain there in the age of globalization? Allen Scott uses the tools of economic geography to explore these questions and to provide a number of highly original answers. The conceptual roots of his analysis go back to Alfred Marshall's theory of industrial districts and pick up on modern ideas about business clusters as sites of efficient and innovative production. <p/><br> <i>On Hollywood</i> builds on this work by adding major new empirical elements. By examining the history of motion-picture production from the early twentieth century to the present through this analytic lens, Scott is able to show why the industry (which was initially focused on New York) had shifted the majority of its production to Southern California by 1919. He also addresses in detail the bases of Hollywood's long-standing creative energies and competitive advantages. At the same time, the book explores the steady globalization of Hollywood's market reach as well as the cultural and political dilemmas posed by this phenomenon. <p/><br> <i>On Hollywood</i> will appeal not only to general readers with an interest in the motion-picture industry, but also to economic geographers, business professionals, regional development practitioners, and cultural theorists as well.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p>"<i>On Hollywood</i> offers a lively and highly informative history of the origins and early growth of the Hollywood motion picture industry. Scott shows us the rich tapestry of personalities who created the Hollywood system. At the same time, he forcefully and effectively argues that it was self-interested intransigence and the lack of entrepreneurial vision within the New York based film industry that caused New York to squander its early dominant position. The rest, as they say, is history."<b>--Robert DeFillippi, Suffolk University</b></p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>"<i>On Hollywood</i> offers a lively and highly informative history of the origins and early growth of the Hollywood motion picture industry. Scott shows us the rich tapestry of personalities who created the Hollywood system. At the same time, he forcefully and effectively argues that it was self-interested intransigence and the lack of entrepreneurial vision within the New York based film industry that caused New York to squander its early dominant position. The rest, as they say, is history."<b>--Robert DeFillippi, Suffolk University</b><br><p/><br></br><p><b> About the Author </b></p></br></br><b>Allen J. Scott</b> is Professor of Policy Studies and Geography at the University of California, Los Angeles. He is a former Guggenheim Fellow and a corresponding fellow of the British Academy. In 2003, he was awarded the Prix Vautrin Lud.
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