Business Plans for Dummies - (For Dummies) 2nd Edition by Paul Tiffany & Steven D Peterson (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Written for anyone involved in a business who has to face the task of creating a business plan, this book takes readers through the six major steps to building a plan and includes plenty of examples, templates, checklists, and worksheets for the business planning process.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Whether you're launching a new business or working to strengthen or expand an established one, a business plan is your road map to success </p> <p>Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet sometimes business owners go full speed ahead without objectives, a mission, or even a destination in mind, much less a map showing them how to get there. That's why so many businesses have difficulty making it - and unfortunately, several don't - in today's competitive marketplace. </p> <p>Business Plans For Dummies helps you start a new business with clear goals and a path forward to reach those goals. If you already have a business, this no-nonsense and comprehensive guide can help you realistically determine where your business is and where you want to take it. You'll learn to: </p> <ul> <li>Create a detailed business plan </li> <li>Put that plan into action (instead of in a drawer) </li> <li>Use the plan to secure financing </li> <li>Prepare for opportunities </li> <li>Avoid common pitfalls </li> </ul> <p>In short, Business Plans For Dummies helps you create a map to help you take your business where you want it to go. You'll discover how to: </p> <ul> <li>Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others </li> <li>Clarify and crystallize your company's mission, vision, and values </li> <li>Analyze your industry and your competition </li> <li>Identify your customers, including their needs, habits, purchase triggers, and decision-making processes </li> <li>Objectively analyze your company's strengths and weaknesses </li> <li>Analyze your financial situation to create realistic forecasts and budgets </li> <li>Recognize trends and anticipate changes, both in the overall economy and in your industry </li> <li>Plan for growth, based on new markets, your product's life cycle, or the creation of new products </li> <li>Structure your organization </li> <li>Nurture leadership </li> </ul> <p>Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic business plan that will help you navigate the inevitable curves and detours in today's marketplace and keep you on course. If you're a business owner or entrepreneur - or you want to be one - this friendly and accessible guide is a must-have resource. </p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p><b>Create a winning business plan with expert tips and strategies</b> <p><b>Covers planning basics, financing, marketing, legal issues, and more</b> <p>Creating a great business plan is the first and most vital step to business success. <i>Business Plans For Dummies, </i> 2nd Edition, walks you through each step of the planning process. <p><b>THE DUMMIES WAY<sup>(R)</sup></b> <p>Explanations in plain English</br>Get in, get out information</br>Icons and other navigational aids</br>Online cheat sheet</br>Top ten lists</br>A dash of humor and fun <p><b>Discover how to: </b> <p>Assess your company's goals and objectives</br>Create a clear, precise mission statement</br>Identify customers and understand their needs</br>Differentiate your business from the competition</br>Understand budgeting and finances <p><b>Get Smart!</br>@www.dummies.com</b> <ul> <li>Find listings of all our books</li> <li>Choose from many different subject categories</li> <li>Sign up for eTips at </br><b>etips.dummies.com</b></li> </ul><p/><br></br><p><b> About the Author </b></p></br></br><p><b>Paul Tiffany, PhD, </b> is a professor of management at the Haas Business School, UC Berkeley, and an Adjunct Professor at the Wharton School, University of Pennsylvania. <b>Steven Peterson, PhD, </b> is the founder and CEO of Strategic Play and an Executive Education Lecturer at the Haas Business School.
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