Relationship Marketing - by Regis McKenna (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive climate.<p/><br></br><p><b> Book Synopsis </b></p></br></br>From the author of the bestselling <i>The Regis Touch, </i> a simple process for building the crucial relationships that help a company dominate--and <i>own</i>--the market in the Age of the Customer.<p/><br></br><p><b> About the Author </b></p></br></br><b>Regis McKenna</b> is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.
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