The book, available Oct. 3, features the brand's innovative and ever-changing logo designs and provocative ad campaigns alongside editorial contributions by Marc Jacobs and Sofia Coppola.<br>--<i>Women's Wear Daily</i> <p/>You'll love this playful celebration of <b>one of the most irreverent labels in fashion and design</b>.<br>--<i>The Society Diaries</i> <p/>. . . the iconic brand that was introduced to us by way of its New York store on East 59th Street is poised for a successful relaunch. We stake that claim, of course, amidst an ongoing obsession with fashion nostalgia, from its heyday in the '70s and '80s, to its fall into administration just shy of the '90s. With a foreword by Sofia Coppola that sets up <b>192 pages of pure fashion fun, the archival photographs, posters, and graphics sum up just how influential Fiorucci was</b>. Of Coppola's memories of the brand, she concedes: 'My life has never been the same again.' <br>--<i>Refinery29.com</i> <p/>In the forward to a new book--aptly called <i>Fiorucci--</i>celebrating the brand's return, Sofia Coppola writes that "life has never been the same again" since she discovered the New York store as a pre-teen. In the '70s and '80s, the store was commonly described as "daytime Studio 54," and the book, published by Rizzoli, is a celebration of that energy.<br>--<i>Interview Magazine</i> <p/>. . . a Rizzoli book about Fiorucci's history, out next month, with a foreword from Sofia Coppola, that includes interviews with Maripol, Terry Jones and Marc Jacobs.<br>--<i>The New York Times/ T Magazine</i> <p/>Whether bringing the thong from the shores of South America to Madison Avenue, making t-shirts paired with jeans a high fashion look, or collaborating with artists like Jean-Michel Basquiat and Keith Haring, Fiorucci made fashio go pop, appealing to the spirit of youth culture that embraced a sophisticated mix of sexy, sultry, and stylish looks. <b>Fiorucci effortlessly blended the space between innocence and knowing, giving its customers the space to grow, to explore and examine their sensibilities, and to have fun with it all</b>.<br>--<i>Crave Online</i>, The 5 Best New Books About the 1980s
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