Franchise Management for Dummies - (For Dummies (Lifestyle)) by Michael H Seid & Joyce Mazero (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>If you want to be your own boss and stand on the shoulders of franchise giants, this accessible guide makes it easier than ever before. For franchisees, it takes you from the first steps of prospecting for a franchise to getting it up and running successfully. For prospective commercial and social franchisors, it explains how to determine if a business is franchisable and discusses how to properly design and develop a franchise system that you can grow and support.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>Learn what it takes to find, buy, and run a franchise -- and enjoy the rewards of being your own boss </b></p> <p>If you've ever visited a chain restaurant and thought, "I'd like to run one of these," you're among countless would-be entrepreneurs eager to be their own boss. Franchise Management For Dummies is a hands-on guide that provides clear and concise information on the issues involved in finding, buying, operating, and ultimately growing a successful franchise business. Geared toward both novices and experts in franchising, it's an essential guide to help prospective franchisees know what to look for in a great franchisor, and to show existing franchisees what great franchisors are providing their franchisees. </p> <p>Both emerging and experienced franchisors will gain an understanding about the proper methods of structuring, managing, and expanding their franchise systems. Social impact investors, donors, and NGOs can learn how franchising techniques can transform how they look at providing products and services at the base of the pyramid. </p> <p>Inside you'll discover: </p> <ul> <p>How to find a franchise that's right for you and the ideal location for it </p> </li> <p>Where to find quality franchisors and understand the qualities franchisors look for </p> </li> </ul> <ul> <p>How to gather information from franchisees </p> </li> <p>A franchisor's mandatory legal obligations to prospective franchisees, the franchise disclosure document (FDD), and working with franchise professionals </p> </li> <p>How to take a realistic look at your finances and what capital you'll need to buy and launch a franchise </p> </li> <p>Develop strategic advertising and marketing plans </p> </li> <p>How to find, hire, and train talented employees who will help make your franchise a success </p> </li> </ul> <ul> <p>How to make sure your franchise makes money </p> </li> <p>How to grow your business with multiple franchises </p> </li> <p>And more! </p> </li> </ul> <p>Additionally, Franchise Management For Dummies includes a glossary of common franchise-related terms, ten keys to franchisee success, and the questions to ask before becoming a franchisor. Get a copy today and find out if owning and operating a franchise is the right business move for you. </p><p/><br></br><p><b> From the Back Cover </b></p></br></br><ul> <li>Pick the perfect franchise opportunity for you</li> <li>Become a commercial or social franchisor</li> <li>Must-have training and legal information online</li> </ul> <p><b>Buy, own, and operate a franchise</b> <p>If you want to be your own boss and stand on the shoulders of franchise giants, this accessible guide makes it easier than ever before. For franchisees, it takes you from the first steps of prospecting for a franchise to getting it up and running successfully. For prospective commercial and social franchisors, it explains how to determine if a business is franchisable and discusses how to properly design and develop a franchise system that you can grow and support. <p><b>inside...</b> <ul><li>Evaluate franchise opportunities</li> <li>Become a successful franchisor</li> <li>Join the growing social franchise sector</li> <li>Build your brand</li> <li>Grasp important legal issues</li> <li>Plan for future expansion</li> <li>Keep the cash flowing</li> </ul><p/><br></br><p><b> About the Author </b></p></br></br><p><b>Michael H. Seid</b> is the founder and Managing Director of MSA Worldwide, the leading strategic and tactical advisory firm in franchising. <b>Joyce Mazero</b> is a partner and Co-Chair of Gardere's Global Supply Network Industry Practice, internationally recognized and trusted legal advisors dedicated to excellence in franchising. <p>Find handy resources--including sample forms, checklists, and straightforward advice at<b> www.dummies.com/go/franchisemanagementfd</b>
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