E-Commerce 2019 - 15th Edition by Kenneth Laudon & Carol Traver (Hardcover)
Similar Products
Products of same category from the store
All
Product info
<p/><br></br><p><b> About the Book </b></p></br></br>Revised edition of the authors' E-commerce 2018, [2017]<p/><br></br><p><b> Book Synopsis </b></p></br></br><i>For courses in e-commerce.<br> </i> <b> <br>The most up-to-date, comprehensive overview of e-commerce today<br> </b>Lively and fun to read, <b> <i>E-commerce 2019: business.technology.society</i> </b>is an in-depth, thought-provoking introduction to e-¿commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook<sup>(R)</sup>, Google<sup>(R)</sup>, Twitter<sup>(R)</sup>, and Amazon<sup>(R)</sup> illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire <b>15th edition</b>, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.<p/><br></br><p><b> About the Author </b></p></br></br>Kenneth C. Laudon</b> was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. Professor Laudon passed away on December 26, 2019, at the age of 75. He is survived by Jane Laudon, his wife of 49 years and coauthor on several of his texts.</p> <br></p> Carol Guercio Traver</b> is a graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations as well as small and medium-sized businesses as an attorney with NYC law firm Proskauer, with expertise in intellectual property law, technology law, internet law, and privacy law, as well as general corporate law. Carol is also a co-founder, with Ken Laudon, of Azimuth Interactive, one of the first "ed tech" firms and creator of some of the first interactive software training and testing systems for higher education and corporate training, and, today, a provider of digital media and publisher services for the higher education industry.</p>
Price History
Cheapest price in the interval: 259.99 on December 9, 2021
Most expensive price in the interval: 259.99 on March 11, 2022
Price Archive shows prices from various stores, lets you see history and find the cheapest. There is no actual sale on the website. For all support, inquiry and suggestion messagescommunication@pricearchive.us