Lead with a Story - by Paul Smith (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>Storytelling has become the latest and greatest tool for effective, inspirational leadership. Learn how a stunning delivery can result in phenomenal success.<p/><br></br><p><b> Book Synopsis </b></p></br></br>Whether you're trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business challenges, including specific stories to help you overcome twenty-one difficult situations, Lead with a Story gives you theability to engage an audience the way logic and bullet points alone never could. This how-to guidebook shows readers how powerful stories can help define culture and values, engender creativity and innovation, foster collaboration, build relationships, provide coaching and feedback, and lead change. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for today's leaders. Many highly successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. Complete with examples from these and many other high-profile companies, Lead with a Story gives readers the guidance they need to spin a narrative to stunning effect.<p/><br></br><p><b> From the Back Cover </b></p></br></br>In the world of business, storytelling has emerged as a vital skill for every leader and manager, with major companies encouraging its use as a means to sell ideas, communicate a vision for the future, and inspire commitment. Whether it's in a speech or a memo, communicated to one person or a thousand, using stories to convey your ideas allows you to engage others emotionally and to effortlessly make them remember and "experience" your ideas on a tremendously powerful, personal level. </p> </p> In <i>Lead with a Story</i>, you'll find over 100 ready-made stories, organized by 21 tough leader-ship challenges, that will help you: </p> </p> - Define culture and values </p> - Engender creativity and innovation </p> - Foster collaboration and build relationships </p> - Provide coaching and feedback </p> - Lead change </p> - And much more </p> </p> Packed with exercises to help you leverage the stories and practical advice on crafting your own, the book introduces you to the six key elements you'll need to turn a good story into a great one: metaphors, emotion, realism, surprise, style, and, most important, putting your audience into your story to have the most impact. </p> </p> ADVANCE PRAISE FOR LEAD WITH A STORY: </p> </p> "Stories are flight simulators for our brains, and in this book Paul Smith brings you a story for every important challenge you and your team will face at work. If you master these stories, you'll master your challenges." </p> </p> <b>-- Chip Heath, coauthor of <i>Made to Stick: Why Some Ideas Survive and Others Die</i></b> </p> </p> "A compelling book that will help bring alive the power of storytelling to make a meaningful difference in your business or your life." </p> </p> <b>-- Sara Mathew, Chairman and CEO, Dun & Bradstreet</b> </p> </p> "As a marketing consultant, I'm constantly looking for great stories that bring clarity to new ideas. <i>Lead with a Story</i> is now my go-to source for stories that inspire change across a broad range of business challenges. This is a must-read book for any leader who wants to up their game by leading through inspiration." </p> </p> <b>-- Andy Murray, Founder, Saatchi & Saatchi-X and Mercury11</b> </p> </p> "This book offers the most storytelling success stories I've seen between two covers. It is invalu-able for any leader who wants to inspire, motivate, or persuade." </p> </p> <b>-- Annette Simmons, bestselling author of <i>The Story Factor</i> and <i>Whoever Tells the Best Story Wins</i></b> </p> </p> "Over a hundred stories--ancient and modern, funny and poignant--and all of them thought-provoking. A great resource for any businessperson looking for new and innovative ways to tackle leadership challenges."<b> </b> </p> </p> <b>-- Margaret Parkin, UK-based training coach, speaker, and bestselling author of <i>Tales for Trainers </i></b> </p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>..".full of ideas on how to use narratives to engage your listener." <i><b>--Financial Times</b></i> </p><br><br>..".anyone could pick up the book, understand the actionable advice, and begin telling their own stories right away." <b><i>--SalesEngine.com</i></b> </p><br><br>..".brilliant...filled with rare insights and 'you had to be there' style stories, this book lives up to its promise of using storytelling to deliver powerful lessons." <b>--<i>Rohit Bhargava blog</i></b> </p><br><br>..".offers interesting, engaging and practical advice for effectively crafting your own stories to better accomplish your personal and organizational goals." <b><i>--The Journal of Healthcare Contracting</i></b> </p><br><br>..".outlines a comprehensive, yet very practical guide to telling stories in business...a must read for anyone who engages with customers, stakeholders and employees." <b><i>--CMSWire.com</i></b> </p><br><br>..".provid[es] the literary tools to create great stories that can teach, motivate and lead." <b>--<i>Wharton Magazine</i></b><br><br>..".shows readers how to tell stories that build bridges into their future. If you want to go far, combine your competence with storytelling." <b><i>--Leadership Freak</i></b> </p><br><br>..".this practical resource gives readers the guidance they need to deliver stories to stunning effect." <b><i>--Abduzeedo Design Inspiration</i></b> </p><br><br>..".thoughtful, meaty, comprehensive and seriously useful... profoundly straightforward and helpful..." <b>--<i>Authentic Organizations </i></b> </p><br><br>..".touts the value of story telling as a communication tool for business people." <b>--<i>800-CEO-Read</i></b> </p><br><br><b>ExecRank Distinction Awards for Business Books 2012</b> </p><br><br><b>Masters in Communications 100 Influential Books Every Communications Major Must Read 2014</b> </p><br><br><b>NOOP (Exploring the Networked Economy) 40 Best Influence & Persuasion Books 2013 </b> </p><br><br><b>The Influential Marketing Book Award 2012 </b> </p><br><br><b>27 Gen: Generational Learning Works Both Ways 12 Best Books 2012 </b> </p><br><br>"getAbstract recommends that managers, salespeople and presenters read this charming compilation, from its useful instructions all the way to its happily ever after." <b><i>--getAbstract</i></b> </p><br><br>"[Smith's] depth of understanding on how to craft great stories...has him doing some of the most important work of our time on the subject." <i><b>--Ryan Powell blog</b></i> </p><br><br>"Buy this book and let it help you find your story. Let Paul Smith show you how to tell that story." <b>--<i>PCB007</i></b> </p><br><br>"By taking Smith's instructions to heart and becoming master storytellers, we may all avoid fidgeting, glassy-eyed audiences in the future." <b>--<i>ABA Banking Journal</i></b> </p><br><br>"Get a jump start on developing your own bank of leadership stories and check out <i>Lead with a Story</i> today." <b><i>--Seven Story Learning</i></b> </p><br><br>"I truly adore this book and recommend it to busy executives who want a quick source of material to use in their presentations and communications." <b><i>--Speaking Practically</i></b> </p><br><br>"I've been searching for an excellent book on storytelling in business. And I found it: Paul Smith's Lead with a Story." <b><i>--Speaking Practically</i></b> </p><br><br>"If you are a speaker, a teacher, a friend, a pastor, a worker, a leader...you will learn from this book! PICK IT UP!" <b>--<i>I'd Rather Be Craving blog</i></b> </p><br><br>"If you brief people, make speeches, or give presentations to your board or other groups, the book is worth your time." <b><i>--Musings from the CU Suite </i></b> </p><br><br>"Packed with a wide variety of stories and scores of key lessons on leadership, <i>Lead with a Story</i> is an engaging and informative resource for any leader." <b><i>--Soundview blog</i></b> </p><br><br>"Paul Smith is the consummate storyteller, but he is also a generous, sharing teacher who imparts a great deal of wisdom in his book." <b><i>--ForeWord Reviews</i></b> </p><br><br>"Take your leadership skills to a higher level by crafting business stories that captivate, convince, and inspire!" <b>--<i>Management is a Journey</i></b> </p><br><br>"The book is chock full of great stories and clear, simple techniques you can use to be a better storyteller."<b> --thoughtLeaders </b> </p><br><p/><br></br><p><b> About the Author </b></p></br></br>PAUL SMITH is director of Consumer & Communications Research at The Procter & Gamble Company and a highly rated leadership and communications trainer for P&G's management training colleges. </p> </p>
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