Alien Thinking - by Cyril Bouquet & Jean-Louis Barsoux & Michael Wade (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>"How do people come up with truly original ideas? For the past decade, the authors of this book have studied individuals who have made leaps of creativity-inventors, scientists, doctors, entrepreneurs and artists-and concluded that there are five patterns of thinking that distinguish them from the rest of us. These five patterns-Attention, Levitation, Imagination, Experimentation and Navigation-lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And, they have learned how to change their prototype ideas in systematic ways to reflect feedback and the constraints of reality. Through surprising and compelling stories, the authors show how readers can adopt their five patterns of thinking and use it to develop world-changing ideas. From the WHO's first major breakthrough in treating the Ebola virus, to the balloonist Betrand Piccard's first circumnavigation of the Earth without using fuel, and a British inventor's device that creates electrical power from human footsteps, ALIEN Thinking can help any of us find innovative solutions to the most difficult problems"--<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>How do people come up with truly original ideas? The answer is to think outside the box--way outside.</b> <p/>For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or "aliens," as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us. <p/>These five patterns--<b>A</b>ttention, <b>L</b>evitation, <b>I</b>magination, <b>E</b>xperimentation, and <b>N</b>avigation--lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they approach ideas in systematic ways that reflect the constraints of reality. <p/>Through surprising and compelling stories, the authors show how readers can use this method to develop out-of-this-world ideas. <i>ALIEN Thinking</i> can help any of us find innovative solutions to the most difficult problems.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>"<i>ALIEN Thinking</i> is an accessible approach to finding and implementing breakthrough ideas. The authors offer illuminating examples to introduce and illustrate the real-world efficacy of each of the major concepts. I recommend this book to anyone willing to do the hard work of generating and implementing breakthrough ideas."--<i><b>Bernard Roth, academic director of the Stanford d.school and author of The Achievement Habit</b></i><br><br>"The book is geared toward managers and professionals as well as anyone who wants strategies on how to summon original thinking and fast-track fresh ideas."--<i><b>TD Magazine</b></i><br><br>"A powerful formula for transforming businesses and shaking up industries."--<b>Michael Watkins, author of The First 90 Days</b><br><br>"<i>ALIEN Thinking</i> offers a business-oriented, applicable framework to innovate. It is a must-read for corporate innovators and intrapreneurs, to create true value for their customers and organizations."--<i><b>Esther Seidl-Nussbaumer, head of corporate innovation, SIGVARIS</b></i><br><br>""Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it."--<i><b>Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly</b></i><br><br>"A sharp critique of the conventional wisdom around innovation--with thought-provoking advice for how to do it better."--<i><b>Jake Knaap, inventor of the Design Sprint and New York Times-bestselling author</b></i><br><br>"Apply <i>ALIEN Thinking</i> to go from early opportunity recognition to impactful innovation. I really enjoyed how this book offers compelling insights and powerful illustrations to enhance the innovation process."--<i><b>Alex Osterwalder, author of the two-million copy bestseller Business Model Generation</b></i><br><br>"Compared to many innovation books, this one is unique in that it emphasizes the emotional side of innovation. Practicing innovators will find a sympathetic companion in this fascinating book."--<i><b>Keith Sawyer, author of Zig Zag and Group Genius</b></i><br><br>"I wish I had read this book years ago. A very pragmatic and eye-opening framework to help make innovation a game-changing reality, whether you are in a small start-up or a big multi-national corporation."--<i><b>Chris Johnson, executive vice president of Nestlé, chief executive officer of Zone Asia, Oceania, and sub-Saharan Africa</b></i><br><br>"In today's fast-changing world, innovation is essential for success. The authors of <i>ALIEN Thinking</i> have drawn upon their extensive experience to provide a powerful new framework to dramatically improve the odds for innovative thinking and breakthroughs."--<i><b>Robert Rosenberg, retired CEO of Dunkin' Donuts and author of Around the Corner to Around the World</b></i><br><p/><br></br><p><b> About the Author </b></p></br></br><b>Cyril Bouquet</b> is a Professor of Innovation and Strategy at IMD, where he orchestrates all kinds of innovation journeys for companies that seek to create the future. <br><b>Jean-Louis Barsoux</b> is a Research Professor at IMD and has published extensively in <i>Harvard Business Review</i> and <i>MIT Sloan Management Review</i>. He is also the author of several books on management, including the award-winning <i>Set-Up-To-Fail Syndrome: How Good Managers Cause Great People To Fail. </i><br><b>Michael Wade</b> is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation. Michael has published nine books, more than thirty case studies, and appears frequently in the mainstream media.
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