Goin' Off, 3 - (RPM) by Ben Merlis (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>As Hip-Hop first exploded throughout New York City's boroughs and surrounding towns, a new generation was emerging--the first to be raised on the genre. At the center of it all was a collective known as the Juice Crew, led by the charismatic radio personality Mr. Magic, whose Rap Attack was the first program of its kind on a commercial station. His DJ/engineer Marley Marl pioneered production techniques that defined the golden era of Hip-Hop and formed the basis of Cold Chillin' Records, which was founded in 1986 by Len Fichtelberg and Tyrone Williams.</p><p><i>Goin' Off</i> chronicles the rise and fall of Cold Chillin' and its partnership with Warner Bros. Records. It follows the careers of the label's recording artists through first-hand accounts of industry players, producers, MCs, and DJs: Roxanne Shanté was a fourteen-year-old battle rapper who spawned the diss record; MC Shan engaged in a legendary cross-borough feud with KRS-One; Kool G Rap was a foundational participant in what the media dubbed "gangsta rap"; Big Daddy Kane's quick-witted lyricism changed the way people rhyme; the collegiate Masta Ace sought to uplift his community during the height of the crack epidemic; The Genius (aka GZA) co-founded the rap dynasty Wu- Tang Clan; and the enigmatic Biz Markie had the world singing along to his hit anthem "Just a Friend." Plagued by corporate censorship and a landmark sample-related lawsuit in the 1990s, Cold Chillin' folded, leaving behind a legacy shrouded in controversy and a catalog that influenced multiple generations of rap artists.</p><p/><br></br><p><b> About the Author </b></p></br></br><p><b>Ben Merlis</b> is a native of Los Angeles, where he was raised on oldies, Hip-Hop, and punk, in that order. He currently writes for <i>uDiscover Music</i> and works in public relations for Experience Hendrix, ABKCO, ZZ Top, and many others.</p><p><b>Peanut Butter Wolf</b> is a Los Angeles-based DJ, record producer, and founder of the independent record label Stones Throw Records.</p>
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