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<p/><br></br><p><b> About the Book </b></p></br></br>Gain essential skills for career development with this step-by-step guide to improving your ability to research and write a marketing plan.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><i><b>How to Write a Marketing Plan</b> </i>provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. <p/>Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, <i><b>How to Write a Marketing Plan </b></i>is essential reading for anyone who wants to boost their product or business. <p/><i>The Creating Success series of books...</i><br>Unlock vital skills, power up your performance and get ahead with the bestselling <i>Creating Success</i> series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.</p><p/><br></br><p><b> About the Author </b></p></br></br><b>John Westwood </b>has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant. He is the author of <i>The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook </i>and <i>Marketing Your Business, </i>all published by Kogan Page.

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