The Strategic Designer - by David Holston (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity. </b> <p/>The design profession has been asking itself some important questions lately: <p/>How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? <p/>Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' <p/><i>The Strategic Designer</i> shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency, and enhance their creativity.<p/><br></br><p><b> About the Author </b></p></br></br><p>With over 20 years experience in design management, <b>David Holston</b> has worked in a variety of organizations including higher education, fortune 50 companies and small start-ups. He served as a lead designer for General Electric, Martin Marietta and Lockheed Martin Services companies before becoming Senior Art Director at the Philadelphia advertising firm Signature Communications. Currently, Holston is the Director of Design at the nation's second largest university, The University of Texas at Austin, where he is responsible for the development and management of the university's brand positioning, brand identity and marketing communications.</p>
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