The Pocket Universal Methods of Design - by Bruce Hanington & Bella Martin (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br><p>The ultimate handbook for designers, students, and even educators, this pocket edition is armed with 100 principles of design knowledge to keep your team sharp.</p><p/><br></br><p><b> Book Synopsis </b></p></br></br><b>The ultimate handbook for designers, students, even educators, <i>The Pocket Universal Methods of Design</i> is armed with 100 principles of design knowledge to keep your team sharp.</b> <p/> This handy, pocket-version of the <i>Universal Methods of Design</i> provides the same thorough and critical presentation of <b>100 research methods</b>, <b> synthesis/analysis techniques</b>, and<b> research deliverables</b> for human centered design. And now it's delivered in a concise, accessible format that fits in any bag or purse! <p/> Each method of research is<b> distilled down to its most powerful essence</b>, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects. This valuable guide: <ul><li>Dismantles the myth that user research methods are complicated, expensive, and time-consuming</li><li>Creates a shared meaning for cross-disciplinary design teams</li><li>Illustrates methods with compelling visualizations and case studies</li><li>Characterizes each method at a glance</li></ul> Don't wait to get your team on the same page and designing in a completely new, more effective way!<p/><br></br><p><b> About the Author </b></p></br></br><p><b>Bruce Hanington</b> is a professor and head of the School of Design at Carnegie Mellon University in Pittsburgh, Pennsylvania. Prior to this, he was director of graduate studies, and program chair of industrial design. Bruce has dedicated his teaching and research to methods and practices for human centered design, with an emphasis on design ethnography, participatory design, and the meaning of form in context. In addition to working with industry partners through collaborative projects and executive education, his work has been published in <i>Design Issues</i>, <i>The Design Journal</i>, and <i>Interactions</i>, with chapters in <i>Affective Sciences in Human Factors and Human-Computer Interaction</i> and <i>The Routledge Handbook of Sustainable Design</i>.</p><p><b>Bella Martin</b> is a Lead User Experience Researcher in Atlanta, Georgia. After contributing to award-winning design projects for Microsoft Research, the US Postal Service, GlaxoSmithKline, and Allstate Financial, she now invests much of her time working with organizations who are new to the methods of user-centered research, but eager to give their users a voice in the design process. Bella holds a Master of Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centered research methods.</p>
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