False Start - by Terry Pluto (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>A hard look at the unhappy beginnings of the new Cleveland Browns franchise, this book chronicles the backroom deals, big-money power plays, poor decisions, and plain bad luck that dogged the venerable franchise after Art Modell skipped town in 1995. How long should fans have to wait for a winner? A book the NFL does not want you to read.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><strong>"[A book] NFL fans in general and Browns' fans in particular will definitely want to read ... a fascinating, behind-the-scenes look at how the new Browns were created and what's kept them from making the progress everyone expected."</strong> -- Houston Chronicle</p><p>"Your team never had a chance." </p><p>Terry Pluto, one of Cleveland's top sportswriters, takes a hard look at the unhappy beginnings of the new Cleveland Browns franchise. This book chronicles the backroom deals, big-money power plays, poor decisions, and plain bad luck that have dogged the venerable team since Art Modell skipped town in 1995. </p><p>When the new Cleveland Browns took the field in 1999, it was supposed to be the dawn of a grand new era of football in Cleveland. Instead, it was a rude wakeup call. </p><p>Legions of loyal fans--once heartsick, abandoned, and disgusted at the loss of their team in 1995--were ready to forgive the past and embrace the future ... a new owner, a new team, a new stadium. They just wanted their Browns back. But it soon became clear: Browns fans got a bum deal. The NFL had traded one of the most storied teams in football history for a franchise mired in mediocrity.</p><p>These fans, after owner Art Modell skipped town with their beloved Browns, became the only fans ever to take on the NFL, demand their team back--and win. Yet while they were celebrating the supposed victory that kept "our name, our colors, our team" in Cleveland, fans should have been looking over their shoulders and keeping a close watch on the NFL. There would be few reasons to celebrate in the years to come. </p><p>How much longer would they have to wait for a return to glory? Pluto sifts through the clues and looks for answers. This is a book the NFL does not want you to read. </p>
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